Fitbit arrives in Malaysia

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The FitBit Surge packs their PurePulse heart rate tracker that remains constantly on to track your heart rate along with other factors so you can get a precise idea of your fitness and activity levels


If you’ve been staring in envy at your mates over the pond who are toting their Fitbit wearables, well, you don’t have to stare with googly green eyes any more as they’re now officially available in Malaysia. Fitbit today announced the availability of their full line of devices that consist of the Fitbit Surge, the Fitbit Charge HR, the Fitbit Charge, the Fitbit Flex, Fitbit One, Fitbit Zip and the Aria Wi-Fi Smart Scale.

Leading the charge is their new Fitbit Surge, a fitness watch for active users that integrates GPS and their unique heart rate sensor that they’ve dubbed as PurePulse that is always on to constantly track your heart rate. The PurePulse heart rate tracker is a simple, elegant solution that comes baked into the hardware unlike other smart fitness wearables that usually require you to buy a separate heart rate monitor that you have to strap to your chest. The PurePulse heart rate sensor is also present on the Fitbit Charge HR.

The Fitbit Surge integrates the aforementioned PurePulse heart rate sensor along with a 3-axis accelerometer, a 3-axis gyroscope, a digital compass, an altimeter and an ambient light sensor to track all manner of factors so you get an accurate idea of how far and how much you’ve exercised, a constant measurement of your heart rate, calories burned and more. The Surge also has other smart wearable features including customisable watch faces, text and caller ID alerts, music playback control and more. The watch is able to record and track up to a month’s worth of data that can be synced to Fitbit’s website. From there you’re able to track every single aspect of your activities and compare them with your associates for bragging rights. The Surge has quite a long battery life as well and can go for up to 7 days before needing another charge.

Also taking pride of place at today’s launch is the Fitbit Charge HR. One of two Fitbit wearables that incorporate their new PurePulse heart rate tracker, the Charge HR has five days of battery life and gives you, as you’d likely surmise, insight into your heart rate as well as your activity and sleep patterns. It also vibrates and indicates incoming calls and caller ID on its OLED display when paired with a smartphone. Currently, Fitbit wearables are compatible with Android, iOS and Windows phones. No word on Blackberry compatibility yet though.


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Jaime Hardley, Fitbit Senior Director, Marketing, Asia Pacific showcasing the Fitbit Charge HR and Fitbit Surge

The top of the line Fitbit Surge retails for RM968 and comes in black, blue and tangerine. The Fitbit Charge HR retails for RM620 and comes in black, plum, blue and tangerine. The Fitbit Charge retails for RM510 and comes in black, blue burgundy and slate. The Fitbit Flex costs RM408 and comes in 10 different colours including lime and pink. The Fitbit One costs RM408 and comes in black and burgundy. The entry level Fitbit Zip retails for RM250 and comes in charcoal, magenta, blue and lime. The Fitbit Aria scale retails for RM525 in either black or white. All Fitbit hardware can be had at major retailers including RadioShack and Harvey Norman. To find out more swing by

Fitbit arrives in Malaysia


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