The All-New Peugeot 308 THP
Kuala Lumpur (8 April 2015) — Nasim Sdn Bhd, the official distributor for Automobiles Peugeot in Malaysia, unveiled the internationally acclaimed and award-winning all-new Peugeot 308 THP during a formal launch this evening at Zebra Square, marking the car’s official Malaysian release.
Approximately 300 distinguished guests and members of the press were afforded the opportunity to be introduced to the model and to experience for themselves its sleek design, premium interior, market-leading safety features and its significantly enhanced features.
Witnessed by media friends, Nasim associates and guests, the event was also graced by the presence of French Ambassador to Malaysia, His Excellency Christophe Penot.
Having won Car of the Year at the Geneva Auto Show in March 2014, the all-new 308 THP is poised to redefine Peugeot’s strength in the region given its heightened focus on strategy, technology and ecology.
An ingenious choreography of sleek lines which amalgamate in sheer simplicity to deliver an intoxicating showcase of refined elegance, the exquisite all-new Peugeot 308 THP retains the distinctive Peugeot trademark, yet dons a significantly revived look and feel. The highly distinguished C-segment hatchback is unparalleled in style; state-of-the-art in appearance with a perfect balance of sportiness and quality, the 308 THP exudes newfound confidence with ease, courtesy of a purely redefined interior and exterior designed to ignite an evolution of driving sensations.
A powertrain fortified with Japan’s Aisin-made cutting-edge AT6 with Quickshift Technology transmission hardware featuring a 6-speed automatic gearbox, expect to go further and faster with smoother gear changes, excellent fluidity, state-of-the-art and drag-reduction torque, an exemplary emission standard of 150 g of CO2 per 100 km, and thorough pleasure of engagement. The Peugeot 308 THP is designed from the ground up, featuring a multiple award-winning Turbo High Pressure (THP) engine, a powerplant that combines high pressure direction injection coupled with advanced turbocharger technology which churns out 152ps and 240Nm of torque. This efficiently optimized combination results in fuel efficiency of 6.5l/km.
For quality assurance, numerous precision-based tests to assess design, material, selection, assembly, soundproofing, and durability were conducted. These include 2.5 million kilometres driven pre-launch, 2,500 hours of vibration and climate testing, 250,000 cycles of air-conditioning monitoring, and 4.3 million touchscreen press cycles without any failure recorded.
Enter Peugeot’s i-Cockpit, a richly driver-centric invention aimed at rewarding the motorist with an intuitive driving and unrivalled experience while behind the wheel. The i-Cockpit consists of four integrated components: a sports leather compact steering wheel for an intense dynamic sensation, a high position head-up instrument panel with stylishly symmetrical design needles to easily view without taking the driver’s eyes off the road ahead, a high centre console, and a 9.7” HD Multifunction Touchscreen for intuitive driving.
Being technologically driven, the design and functionality of the Peugeot i-Cockpit offers a level of sophistication new to the market. Taking you out of the ordinary, and into the special, the Peugeot i-Cockpit helps craft a stunning driving experience.
For more information on the new 308 THP, log on to www.peugeot.com.my.