“Canon Get Closer” brings the past to the present
Travel back in time for a moment and see Penang for what it really was without leaving the present. Then take a quick picture of that original façade in its quaint form as proof you saw history revealed before your eyes.
That’s exactly what Canon Marketing (Malaysia) Sdn Bhd is bringing to the Pearl of the Orient. Canon proudly presents “Canon Get Closer;” a chance for locals as well as tourists to get a closer look, through the eye of the camera lense and discover the secret behind Penang’s lure and why it has been such a quintasential destination for centuries.
The “Canon Get Closer” campaign is designed to bring the love of photography to the next level, primarily by enriching tourist hotspots with its own existing historical heritage. Canon has done this by opening virtual windows into the historic past of those hotspots by way of augmented reality – projections of the hotspot’s original façade and state. Flash-triggered “Canon Get Closer” projectors have been strategically placed all over Penang where tourists flock and locals hang out. When a passers-by take pictures of the heritage sites, the camera’s flash will trigger a momentary projection of that particular site, but in its historic form.
While the campaign employs Canon’s cutting-edge technology, the entire experience will bring both the local Penang-ites and tourists closer to the heart of Penang – its rich cultural and historical background which made Penang what it is today.
“Photography is the most beautiful form of history-archiving. It allows us to capture precious memories that will last for years after the experience has expired. It keeps that healthy presence of the past while moving into the future”, explains Mr. Wataru Nishioka, President and CEO of Canon Marketing (Malaysia) Sdn Bhd.
Mr. Wataru explained that Penang’s status as one of UNESCO’s Heritage sites made it an obvious choice for this campaign.
“However, over the years, these historical sights have dimmed into obscurity. A tourists could be standing on a goldmine of history, but is completely oblivious to it. Seeing that extravagant waste, we came out with a campaign that will not only pique the curiosity of tourists, it will also bring a breath of fresh air to the entire experience by allowing them to immerse in the essence of the past for that brief moment”, he said.
Adding on to Mr. Wataru’s vision, Mr. Donny Ling, Director – Imaging Communication Product Division, Canon Marketing (Malaysia) Sdn. Bhd. remarked, “It’s not the product specs or the complexity of the equipment. It is about the good old joy of photography which can be celebrated alone or with a wider audience. It’s not the hardware and technology because we already have that, but it’s the software that we’re after. The sheer joy of shooting, framing, composing, and capturing a moment in time, from our eyes. That’s the philosophy of Canon, where we believe in letting our pictures and technology to do the talking.”
The Canon Get Closer Campaign
The “Canon Get Closer” Campaign will run from 28th February until 28th March 2015, at selected iconic and tourist locations around Penang (refer table below). The Canon Get Closer Projection Team will be at all locations from 5:00pm – 10:00pm at the following locations:
|Week 1||28th February – 6th March||
|Week 2||7th March – 13th March||
|Week 3||14th March – 20th March||
|Week 4||21st March – 28th March||
The second part of this campaign is a photo contest opened to all consumers – locals and tourist alike. All one has to do is visit (all 8) the weekly locations and snap a picture with the canon history projection, caption these photos with your own related history, Visit/Like the Canon Camera Malaysia Facebook page and upload your photograph(s) for a chance to win Canon cameras up to RM20,000.00.
For more information about the campaign, the eight (8) locations and the contest, please visit https://www.facebook.com/canoncameramsia.
“Again, this goes beyond Canon being more than a camera – it’s about capturing and making new memories. And today, thanks to Canon’s Imaging Technology, we can not only refresh our memories but share them with others too”, shares Mr. Wataru. The “Canon Get Closer” campaign is also recognized and endorsed by The Penang State Tourism Board.