The Mitsubishi ASX Designer Edition

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Kuala Lumpur (6 November 2014) – Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is set to make a bold fashion statement with the introduction of the Mitsubishi ASX Designer Edition today.

Limited to just 180 units, the ASX Designer Edition is created to satisfy those who seek exclusivity and a ride that exudes confidence and flair. It leverages on a unique collaboration with Malaysian designer Rizalman Ibrahim, resulting in a fashion statement that can only be described as breathtakingly stylish.

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Design
Available only with the 4WD variant and in Titanium Grey, the aesthetics of the Mitsubishi ASX is firstly accentuated by matte finished 17-inch alloy rims for a more aggressive stance. This sporty outlook is complemented by matte grey body stripes that run the length of the bonnet and rear hatch door, further highlighting the sleek profile of the ASX.

Additionally, the standard bee-sting type antenna is replaced by a specially-developed shark-fin antenna for a cleaner, more aerodynamic roof line; a larger rear spoiler with integrated LED third brake light and a dark chrome exhaust finisher complete the stealthy yet classy treatment.

Interior
Moving into the cabin, the makeover is even more evident with an all-new colour combination for the leather seats and main passenger touch points. Grey and yellow are chosen to reflect the ASX’s toughness whether it’s on or off the road, with yellow highlights adding the contrasting element of fun, resulting in an interior that is uplifted from the already premium ambience.

Taking centre stage in the ASX Designer Edition’s cabin is the exclusive grey and yellow leather gear knob with diamond stitching that is masterfully hand sewn and presented. The distinctive gear knob sets the tone of the interior which sees the standard-fitted black combination leather make way for a cool yet plush dark grey full leather seats.

The exclusivity of the ASX Designer Edition is further enhanced in the specially selected perforated leather applied on the key touch points; namely the door panels and arm-rests, along with high gloss panel finish on the door arm-rests for a premium quality touch and floor mats with Designer Edition emblem.

“The locally-assembled, award-winning Mitsubishi ASX compact SUV has captured the hearts of Malaysians since deliveries began in February this year. However, we wanted to offer something that is unique to our customers. This is when we decided to collaborate with Malaysia’s fashion designer Rizalman Ibrahim to create a limited edition ASX with exclusive aesthetics and a personalized touch,” said Tetsuya Oda, Chief Executive Officer of MMM. The collaboration is unique in Malaysia, bringing together a local designer and a Japanese car brand.

“I find it to be a stylish SUV with just the right size. It suits my lifestyle as it has ample space to carry my stuff…You never know when you’re going to need a new pair of shoes or a new set of clothes for a meeting! It’s also very easy to drive and fuel efficient,” Rizalman said.

He added “The different shades of grey used in the ASX Designer Edition also represent the strength and toughness of the ASX, signifying its suitability for on or off-road conditions. We introduced yellow as an element of fun and contrast, especially in the interior, thus making the ASX Designer Edition an SUV that truly stands out even in challenging conditions.”

Rizalman Ibrahim has been a fashion designer since 1994. His achievement includes winner of the Mercedes-Benz Asia Fashion Awards, and Star of the Year & Stylo Red Carpets awards in Mercedez-Benz Stylo Fashion Awards 2008. Rizalman Ibrahim is currently the Director and shareholder of Rizalman Ibrahim Couture Sdn Bhd.

The ASX Designer Edition is priced at RM 131, 801.50 on the road without insurance. Standard equipment for the 4WD variant already includes a panoramic glass roof with LED ambient lighting, steering column mounted shift paddles, keyless entry with push start button and security window tint. For the Designer Edition, the Multimedia Navigation head unit with 8-inch touch screen monitor will also display a customized start-up image.

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More about the ASX
The ASX compact SUV is Mitsubishi Motors Malaysia’s first local assembled in Malaysia. Launched in February earlier this year, the ASX was developed to combine the utility and practicality of an SUV with the comfort of a sedan in just the right size, with high ride point, easy maneuvering, good handling and comfort for active driving fun.

The 2014 ASX compact SUV is powered by a 2.0-litre MIVEC engine with an output of 150 PS and 197 Nm of torque. Two variants are available – 2WD and 4WD – and both utilize a smooth INVECS-III CVT (Continuous Variable Transmission) with Sports Mode.

The 2WD is priced at RM114,743.50, while the 4WD is priced at RM128,879.50, both on the road without insurance. Available in four colours – Black Mica, Titanium Grey, Cool Silver and Solid White – the ASX comes with a five-year unlimited mileage warranty.

Safety wise, the ASX comes with three airbags, ABS and EBD are standard across the range, while the 4WD variant adds on Mitsubishi’s All Wheel Control 4WD System, Traction Control, Active Stability Control (ASC) and Hill Start Assist (HSA). The agile and easy handling ASX has a class leading turning radius of 5.3 meters.

Both are locally-assembled and are equipped with automatic lights and wipers (auto rain and light sensors), leather seats, GPS navigation, front and rear parking sensors with reverse camera, automatic air conditioning and a high contrast instrument panel.

The ASX Compact SUV recently won the coveted title of “Best Local Assembled SUV” by Asian Auto Allianz Auto Industry Awards 2014.

For more information, visit Mitsubishi Malaysia website.