Kaspersky Launches Anti-Virus 2015

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Petaling Jaya (29 August 2014) – Kaspersky Lab has launched its newly updated product line for home users: Kaspersky Anti-Virus 2015 and Kaspersky Internet Security 2015 unveiled by Jay Chou, international megastar and Kaspersky Lab Brand Ambassador for the Asia Pacific, accompanied by Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab at the Malaysia IT Fair, here, today.

The solutions are developed to protect users of from existing and new threats – making their online lives easier and safer.

These latest versions of Kaspersky Lab’s consumer software incorporate several entirely new technologies that improve the level of protection against encryption malware, prevent webcam surveillance of the user, and shield against the risks of working on vulnerable Wi-Fi networks.

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Jay Chou with the Kaspersky Lab team as well his fans who were the lucky winners of the ‘Meet Jay Chou Contest’

“Kaspersky Lab’s products have always been a personal favourite of mine. I was again a beta tester for KIS 2015, and I’m impressed!” said Jay Chou.

“Kaspersky Lab has been protecting my management company and my digital assets for many years. Now that Kaspersky is protecting me, I can focus on my music without any worries,” he explained.

Ahead of the launch, a ‘Meet Jay Chou’ contest was organised by Malaysia IT Fair from 20th of June to the 20th of August with selected participants receiving an entry pass to witness the launch.

“I’m glad to share with you that the Kaspersky Internet Security 2015 or KIS 2015 for short is our best consumer internet security product ever! It is an amazing combination of everything you need to protect your digital life while being relatively light and not consuming resource,” said Mr. Jimmy Fong, Channel Sales Director, SEA, Kaspersky Lab.

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(From left) Mr Jimmy Low 刘卓岩, Pre-Sales Manager, Kaspersky Lab SEA, Mr Jimmy Fong 方奕文, Channel Sales Director, Kaspersky Lab SEA, Ms Ellis Chung 鐘玉蘭, Marketing Director, Kaspersky Lab APAC, Jay Chou, International Megastar and Kaspersky Lab Brand Ambassador of APAC region, Mr Len Ngan 顏俊仁, Managing Director, TechLane Resources, Ms June Lee 李淑妮, General Manager, TechLane Resources after the press conference for the launch of Kaspersky Anti-Virus & Kaspersky Internet Security 2015 with Jay Chou.

“Our latest analysis reveals that biggest concerns of the online users are safe online financial transaction and privacy protection. Cybercriminals directly target social media and online banking accounts, passwords and other private information. We are excited to launch KIS KAV 2015 series featuring dedicated tools to fight the most complex malicious programs targeting your virtual assets and real-life money. The latest KIS 2015 version is easy to configure, runs quietly in the background and requires limited system resources,” he added.

No operating system can be considered safe as Kaspersky Lab detects about 315,000 new samples of malicious software every day. The days where attackers focused almost exclusively on Windows are long gone as attacks on Macs and mobile operating systems are on the rise1.

Research conducted by Kaspersky Lab and B2B International indicates that Internet user’s biggest concerns while online are the protection of their privacy and identity, their personal data, their finances and their children’s safety.

The Kaspersky Security Network logs over 137,000 new phishing websites per month. These phishing sites, a universal cyberthreat posing a danger to all users regardless of device or operating system, aim to deceive victims into handing over sensitive personal and financial data.

Kaspersky Lab’s System Watcher module analyzes all processes running on the operating system, and now features new data backup functionality. When System Watcher detects a suspicious program attempting to modify a user file, it instantly creates a local backup copy of that file, free from any external changes. If further observation indicates that the program that changed the file was malicious, then the changes will be rolled back1.

Plus, Kaspersky Lab has introduced a Wi-Fi Security Notification module into the new edition of Kaspersky Internet Security. This module verifies the security of Wi-Fi hotspots and alerts the user to any potential threats, such as a vulnerable network connection or the transmission of an unsecured password via the Internet. Users also receive tips and recommendations on how to securely configure their own home Wi-Fi network1.

For customers to be confident that they are never observed without their knowledge or consent, Kaspersky Lab has developed the Webcam Protection feature. It helps monitor which applications attempt to connect to the webcam, warns the user of access attempts, and, if necessary, blocks webcam access1.

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Key innovations

In a world of increasingly sophisticated online threats, people want reliable security software capable of fully protecting them from cyber-threats on all the devices they use to interact, shop, and bank online. To secure our customers’ data, safeguard their privacy and financial transactions, and help keep their children safe from online harm, Kaspersky Lab is constantly updating and improving the components of its security solutions.

These latest versions of Kaspersky Lab’s consumer software incorporate several entirely new technologies that improve the level of protection against encryption malware, prevent webcam surveillance of the user, and shield against the risks of working on vulnerable Wi-Fi networks.

Webcam Protection
Webcam hacking, or intercepting images from the webcam, is one way of using malware for online espionage. Many users pay little attention to what might be recorded on their webcams – even though the camera could capture images of documents containing bank details, credit cards, or simply personal activities that people prefer not to expose to strangers. For our customers to be confident that they are never observed without their knowledge or consent, Kaspersky Lab has developed the Webcam Protection feature. It helps monitor which applications attempt to connect to the webcam, warns the user of access attempts, and, if necessary, blocks webcam access1.

System Watcher
One of the most serious threats to our customers’ documents, pictures, and music comes from so-called cryptomalware, or malware that encrypts files and demands a ransom before restoring access to the information. Once the data is encrypted, not even removing the malware itself can restore access to the encrypted files, so Kaspersky Lab has built a way to regain access to data without paying any ransom. Kaspersky Lab’s System Watcher module analyzes all processes running on the operating system, and now features new data backup functionality. When System Watcher detects a suspicious program attempting to modify a user file, it instantly creates a local backup copy of that file, free from any external changes. If further observation indicates that the program that changed the file was malicious, then the changes will be rolled back1.

Wi-Fi Security Notification
In the hands of criminals, public wireless networks can easily become yet another tool to intercept user data. That’s why Kaspersky Lab has introduced a Wi-Fi Security Notification module into the new edition of Kaspersky Internet Security. This module verifies the security of Wi-Fi hotspots and alerts the user to any potential threats, such as a vulnerable network connection or the transmission of an unsecured password via the Internet. Users also receive tips and recommendations on how to securely configure their own home Wi-Fi network1.

In addition to these key new features, the 2015 versions of Kaspersky Lab’s consumer security portfolio includes a number of extra enhancements:

  • Kaspersky Internet Security and Kaspersky Anti-Virus now include automatic updates & upgrades when newer versions become available. This innovation means users will always have the most recent and reliable version of their security product without the hassle of manually downloading and installing it1.
  • Improvements were introduced into the Safe Money module to protect online financial transactions at every stage. Now, Safe Money also blocks third-party applications from accessing the web browser clipboard, which may temporarily contain confidential data (such as copied login credentials). The Safe Money module continues to offer protection from screen-capture technology, malicious browser extensions, and other money-stealing tactics used by cybercriminals1.
  • For users of paid Wi-Fi networks, 3G or LTE connections, the solution now includes the Cost-Aware Networking feature that reduces the amount of data communicated by the product via the net2.
  • In the anti-phishing module, which helps the user avoid unwanted and malicious webpages, improvements were introduced into the text, image and website link analysis technology. This leads to faster and more accurate detections of fake websites designed to steal money and sensitive user information.
  • The main menu and interface has been unified across all products so users can easily navigate applications regardless of the operating system or product version. Careful attention to resource consumption has helped improve the effectiveness of security tools without affecting the performance of the operating system.

Renewed solutions

Kaspersky Anti-Virus
Kaspersky Anti-Virus is the foundation of our battle with the latest malware. It protects against malicious software, assesses the security of each website a user visits and identifies any suspicious program behavior. Kaspersky Anti-Virus also includes an automatic exploit protection system, which prevents malware from exploiting security gaps in legitimate applications and software used by millions of people across the globe.

Kaspersky Internet Security
Kaspersky Internet Security provides premium PC protection to protect our customers from all types of Internet threats. In addition to antivirus and anti-phishing protection, it includes a range of other tools and technologies to help protect privacy, personal data and online payments. Kaspersky Internet Security also enables parents to monitor their children’s activity on the Web with the help of the Parental Control module.

In conjunction with the launch of Kaspersky Lab’s flagship products for 2015, Kaspersky Lab is carrying out several promotions for those who purchase the products today. For the first 1,000 customers who purchase any of the flagship products, each customer will be entitled to participate in a lucky draw which will feature exclusive prizes such as a Kaspersky Lab mobile screen wiper, mouse, power bank, or a calendar. In addition, users who purchase either the KIS or KAV (1 user or 3 users) will be entitled to purchase a T-shirt featuring Jay Chou for only RM19.90. On top of that, customers who purchase three boxes will receive the T-shirt absolutely free of charge.