WOOX Announces Worldwide Campaign
Petaling Jaya (31 July 2014) – WOOX Innovations has announced the Malaysian launch of the worldwide ‘You Need To Hear This’ Campaign. If you are passionate about discovering music on a new level, there’s never been a better time. In every corner of the Internet you can find musicians who are reaching out to try and convince you to take the time to listen to their latest tracks.
With the campaign’s hub at www.youneedtohearthis.com, focusing on the 18-28 year old audience, an influential group that accounts for more than a third of all headphone sales. WOOX Innovations manages the complete portfolio of Philips-branded headphones and headsets, including its CitiScape and Fidelio ranges.
“Our goal with the campaign is to engage those people who are driving emerging cultural trends, particularly in music,” said Mr. Andrew Tan, Business Leader for WOOX Innovations Malaysia.
“There is no better way to do this than by offering exactly what they are looking for: superior sound quality whenever and wherever they may need it. In addition, WOOX Innovations is also bringing in various different models of Bluetooth-enabled head phones,” he added.
Initially focused on the UK and Germany, the campaign is now being rolled out to more countries. In addition to its online presence, the global campaign also includes exclusive video premieres, access to unique gigs, unique artist sessions, festival participation, pop up events, tables you need to hear and much more.
In Malaysia, the campaign will feature an exclusive video premiere shot in schools and campuses in Kuala Lumpur and Selangor. The videos will be uploaded biweekly from July 25, 2014 onwards to the Philips Sound Malaysia Facebook page.