Samsung Unveils ShowCase Refrigerator

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KUALA LUMPUR, Malaysia (2 July 2014) – Stock up on your favourite foods and get ready for the festive season with the Samsung Food ShowCase Refrigerator. What places the Samsung Food ShowCase Refrigerator in a league of its own is the overlapping two doors design with the ShowCase and InnerCase sections. Pull open the exterior ShowCase door section and access any of your frequently used items straight away whilst the InnerCase stores food and drink items for a longer period.

“Samsung’s smart appliances, and our distinctive design, turn everyday chores into experiences. We continuously explore ways to get things done efficiently and conveniently, adding new ways to bring a touch of elegance to your home. We noticed that there is a growing demand from consumers who want quicker access to their favourite food stuff and at the same time be able to organise their food items more efficiently. The Samsung Food ShowCase Refrigerator is the solution for the household with its customisable compartments,” said Lee Dong Yong, President of Samsung Malaysia Electronics.

“This Ramadhan, you don’t need to make multiple trips to get the groceries for the entire family. Just make one trip to get what you need and let the Samsung Food ShowCase Refrigerator store your food for a longer time,” continued Lee.

Time to Organise Your Refrigerator
With the bigger capacity refrigerators, it is easy to lose track of the food items that you have bought till it is long past the expiry date and you have to throw it out. The Food ShowCase Refrigerator is Samsung’s latest innovative solution to this problem. It combines outstanding looks with smart internal storage design and technology to create more space yet allow easy organisation of food items, making it easier to take note of what food items you have left in your refrigerator.

Larger households find it difficult to locate their favourite food stuff as each member of the family has a different preference. The most appealing feature of the Samsung Food ShowCase Refrigerator is the two-door ShowCase and InnerCase design. The ShowCase opens only the exterior door of the refrigerator so anyone can easily access their favourite snacks and drinks at a glance while keeping the InnerCase food stuff continually chilled.

This series was designed with families in mind with compartments or zones to help keep different types of food fresh for a longer period of time. The upper compartment of the ShowCase section can be used as the cooking zone, where sauces and ingredients are stored. For food consumed regularly, consumers can utilise the middle compartment or the family zone. Even the kids will love this refrigerator with the Kids Zone where they can easily reach for their favourite snacks or drinks.

The InnerCase has a large capacity that is able to store a larger amount of food and beverage, perfect for your home this Ramadhan season or for any future family gatherings. With its two-step folding shelves, it is designed to give you the flexibility to store large items such as your leftovers that are left in cooking pots.

Keeping Your Food Fresh for a Longer Time
Every time you open your refrigerator, the cool air that keeps your food fresh escapes. With Samsung Food ShowCase Refrigerator, the temperature control is maximised through proprietary features. The Metal Cooling Plate, positioned on the back of the refrigerator compartment, helps to maintain the set temperature throughout the refrigerator even if you open the refrigerator door numerous times. Samsung’s Innovative All-Around Cooling evenly cools every corner of the fridge. During this Ramadan and the up-coming Raya celebrations, you will need to open the refrigerator frequently as you prepare meals for your family and friends. Even if your guests open the refrigerator numerous times, the Samsung Food ShowCase Refrigerator will still be able to keep your food fresh for a longer period of time, and the freezer reduces freezer burn to maintain the quality of frozen food.

Environmentally conscious consumers will be pleased to know that this series is equipped with Samsung’s Smart Digital Inverter Technology that automatically adjusts the compressor in response to cooling demands to ensure that it gives the maximum cooling performance at energy efficiency capacity. This smart technology means more energy savings and less noise. It also comes with a 10-year warranty for your peace of mind.

The Samsung Food ShowCase Refrigerator is available at the retail price of RM10,999 at selected Samsung retail outlets and authorised dealers. During this Ramadhan, Samsung is collaborating with celebrity chef Nik Michael Imran on a series of webisodes featuring tips on how you can fully utilise the Samsung Food ShowCase Refrigerator. Stay tuned to Samsung Malaysia’s YouTube channel, to be the first to check out it out when it airs. For further information on Samsung’s range of digital appliances, check out or follow Samsung Malaysia’s Facebook page at for future updates.


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