Calebrate This Raya With Intel

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KUALA LUMPUR (23 July 2014) – After a month of fasting and reflection, there is nothing more enjoyable or rewarding than looking forward to reuniting with long lost friends and family during Hari Raya Aidilfitri. Marking the end of the month of Ramadhan, Hari Raya Aidilfitri as celebrated in Malaysia is a festival synonymous with the seeking of forgiveness for past transgressions, open houses, duit raya as well as feasts of scrumptious delicacies including rendang and ketupat .

Though a festival with generally much to look forward to, there are also plenty of other associations of the unpleasant variety awaiting Malaysians – horrendous traffic snarls caused by the annual balik kampung exodus in the days before and immediately after Hari Raya, long hours on the road in the car with very little to do except stare at the scenery going by and so on and so forth. And then there are those unfortunate Malaysians unable to even make the arduous trek back home to their loved ones for unavoidable reasons such as health concerns, work situations or simply being abroad.


Fortunately, mobile devices including smartphones and tablets have provided consumers with the means to not only get around unavoidable unpleasantness but also make already enjoyable experiences even more joyful and fun. Thanks to the latest advances in microprocessor technology and form factor design, the latest devices available in the market today give everyone the freedom and flexibility to play, connect and work whenever, wherever and with whomever they want.

Portability and Battery Life – Take Whatever You’re Doing on the Go
Some 1.5 million vehicles a day* are expected to surge through the nation’s highways and main roads in the days leading up to and immediately after Hari Raya Aidilfitri be it back to their hometowns or whilst visiting relatives in distant locations. While traffic congestions are in themselves taxing enough, imagine having to make the journey with a car full of fidgety young ones with very little else to do.
Parents can opt to keep their children occupied with a 2 in 1 device which offers all the functionalities a desktop PC has to offer along with the portability of a tablet. There are plenty of interactive apps parents can use to interact with their children be it through various entertaining and educational games or even videos.

A 2 in 1 device powered by a 4th Generation Intel® Core™ processor is the ultimate device for power and portability thanks to its processor – making multi-tasking a breeze and delivering amazing battery life. With these features, 2 in 1 devices are capable of helping to distract and entertain, soothe frazzled nerves and make festive travel that much more bearable.

Location, location, location
Your 2 in 1 device may be the Ultrabook you need and the tablet you want. The Ultrabook experience allows you to take your productivity mobile, whether you are working on the go, catching up with long lost friends, or just getting away from it all. Converting or detaching as a tablet, 2 in 1s also give you the freedom and convenience to search for traffic updates, play games or watch video on the go. For highly mobile workers who just can’t resist sneaking in a bit of work even while on holiday, 2 in 1s are great for maximizing productivity anywhere.
A 2 in 1 device is ready to work, rest or play in any environment. Whether in the car, on the highway, at a rest stop or having fun at your parents’ house with your nephews, nieces and other family members, your 2 in 1 device can transform in any environment to give you instant access at the touch of a screen to all of your content.


No compromise on storage
Tablet devices may have limited memory storage. Whilst 16GB might be ample for a library of music and a couple of movies, you will probably need a lot more storage space for all those photographs and home videos of your favorite nieces and nephews. 2 in 1 devices generally have similar storage capacity as laptops but still offer you the portability and convenience of a tablet. This not only means that you can capture images and videos as you go; you can also edit and share them online with distant friends and family who couldn’t make it back home – all on one powerful device!

Get in-touch with your content
Touchscreens are a standard feature on 2 in 1 devices. Using a touchscreen adds an extra layer of interactivity with the technology and helps to navigate content and the device itself in a more intuitive way.

The main benefit of having a touchscreen on a 2 in 1 device is that you can decide ‘on the fly’ if it’s a job that is touch intensive or type intensive. So for instance, if you’re playing a game with your bored child on the commute home or watching a video on Youtube with your cousins, you can choose to convert your device to tablet mode for ease of use. Surfing social media sites or watching online content is a breeze in tablet mode. The light form factor and rotating screen make it easy to hold in virtually any position whilst the touch capabilities allow them to zoom in and out and instantly click through on any content.

Otherwise, if you’re editing photographs before sharing them on your social media accounts or sneaking in a bit of work while your family is distracted, you can use your 2 in 1 device as a fully functional laptop. With a click, flick or fold (depending on what style of 2 in 1 device you have) your 2 in 1 device instantly transforms in to a fully fledge PC powerhouse, giving you full PC functionality and powerful performance to assist with the most complex assignments.

As long as you remember to wipe the lemang grease from your fingertips, you’ll be good to go in just a swish and a flick.


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