Atlas Brings Bose To Penang

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Penang (9 July 2014)  – ATLAS®, the premium audio visual retailer and sole distributor for Bose in Malaysia, today announced the opening of its new, highly-anticipated Bose showroom here in Penang.

The new premises joins the ranks of Bose showrooms at Gardens Mid Valley and Bandar Sunway in Kuala Lumpur, which means customers here can expect to experience the full range of premium sound from Bose® without having to travel to the capital.

Opened to the public last month, the premium showroom in Straits Quay Mall is designed in the same style as Bose’s global showrooms and reflects the brand’s international identity. It has also been constructed to provide enthusiasts the best possible environment to enjoy Bose’s speakers, headphones and sound systems.


“The new showroom will not only offer our complete array of Bose products, but will also enable us to service our customers better,” said ATLAS® CEO Michael Tien. “With ATLAS® and Bose now in Penang, our experienced staff will be able to create a premium home entertainment experience for customers to enjoy within the showroom.”

SoundTrue™ headphones
To commemorate the opening, ATLAS® has also introduced SoundTrue™ on-ear and around-ear headphones in vibrant new colours – Black, White, Mint and two-tone designs of Purple/Mint (on-ear headphones only) and Black/Mint (around-ear headphones only). The lightweight, portable headphones feature a reinforced headband with soft cushion and foam ear cups with a variation of matching and patterned scrim colours, and fit comfortably regardless of head size.

SoundTrue™ headphones feature the Bose® TriPort® acoustic headphone structure found in their predecessors, delivering powerful low notes, clear high-frequencies and smooth, full-range reproduction of vocals and instruments. The technology eliminates the need for artificial bass boosting, so music – all music, in any genre – sounds as it should: natural, lifelike, as recorded.


The headphones are also equipped with an inline remote and microphone that seamlessly integrates with most iPhone®, iPad® and iPod® models, so talking hands-free and switching between calls, music and mobile content is effortless. A matching carrying case is included for added on-the-go protection.

“The renowned Bose experience now includes new looks, which marks another chapter in the Bose headphone story,” said Michael. “We sweat the details on colour, fit and finish, just as we did our audio engineering to make the SoundTrue headphones an extension of you.”

Pricing and Availability
Bose® SoundTrue™ headphones retail for RM690.00 and are available now at Atlas showrooms, the Atlas e-Store and select authorised dealers.


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