Starlight Cinema With GALAXY Life

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KUALA LUMPUR, Malaysia (21 June 2014) – Samsung Malaysia Electronics Sdn. Bhd. rewards consumers yet again through GALAXY Life, its consumer loyalty platform in a mobile app form that consumers can enjoy special deals on a daily, weekly and monthly basis such as free Frappucinos from Starbucks, ice-cream from BaskinRobbins, fruit juice from Boost Juice Bars and more. This time, GALAXY Life rewarded GALAXY users to eight days of movie marathons.

Ng Long Shyang, Vice President of Mobile Division, Samsung Malaysia Electronics said: “GALAXY Life is now one of the most value-packed and fulfilling consumer lifestyle loyalty mobile applications available. Our intention to thank GALAXY users will definitely continue with enriching surprises that we will reveal in due time, so don’t forget to keep checking your GALAXY Life app!”

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The big screen at Starlight Cinema, in a gigantic mock-up of the Samsung GALAXY S5 smartphone

Sumitra Achanah, a student who came for the Starlight Cinema experience with her friend, said: “This is my first time redeeming a deal from GALAXY Life, and I can’t believe how rewarding it is! Nothing beats getting goodies everyday, so I will keep checking my GALAXY Life for more surprises to come.”

Financier, Aili Foo, who also redeemed for her Starlight Cinema tickets via GALAXY Life said: “My son, Dexel, is really excited about tonight! He looks forward to all the food stalls here, while I like the idea of spending more time with family and friends. GALAXY Life means more than just redeeming free deals – it’s a catalyst for busy people to stay in touch with their loved ones!”

At the recently concluded Starlight Cinema, GALAXY users were feted to an ensemble of Hollywood blockbusters and cinema classics such as Fast and Furious and The Sound of Music. The highlight of the experience took place on Saturday, 21 June – deemed ‘Samsung Night’ – whereby GALAXY Life users were treated to complimentary beverages and snacks courtesy of Burger Lab, 7-Eleven, Gongcha, SUB18 Gelato, and Pizza Hut just to name a few, while they enjoyed a marathon viewing of Christopher Nolan’s Batman trilogy.

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Samsung GALAXY users came prepared with blankets, pillows, snacks and beverages as they excitedly awaited the start of Batman trilogy at Starlight Cinema

Samsung GALAXY users who wish to unlock more exciting rewards should download the GALAXY Life mobile application from Google Play Store. Once they logged in to their accounts, they can enjoy personalised, curated and exclusive content optimised especially for their devices on a weekly and monthly basis. GALAXY Life is available for all Samsung GALAXY device users running on Android 4.1 (Jelly Bean) and above.

For more information and exciting rewards from Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife, http://www.facebook.com/samsungmobilemalaysia or follow hashtag, #mygalaxylife.