Ebizu Unveils The Ebizu Beacon
Kuala Lumpur (18 June 2014) – Owners of physical stores in Malaysia now have a new means of connecting with customers, following the introduction of the Ebizu beacon and Shop Smart Solution by Ebizu Sdn Bhd (Ebizu) today. The beacon and Shop Smart are among Ebizu’s business-to-business (B2B) digital retail solutions targeted at helping small and medium businesses, hypermarkets and malls manage and grow themselves using affordable cloud and mobile technologies. With its management and marketing offerings, Ebizu aims to revolutionise brick-and-mortar businesses and their brands by connecting them to the constantly connected consumer – via micro location technology for proximity marketing, coalition loyalty, business apps and analytics and insights.
“Ebizu empowers merchants running brick-and-mortar outlets to transform their businesses in a time when people1 are spending over 3 hours each day on their mobile devices using the Internet. Shoppers do appreciate the immediacy of in-store shopping and the personalised treatment they may receive, so we want to help merchants maximise this potential by reaching out to shoppers via a mobile platform. Ebizu uses the latest micro location technology to allow merchants to identify shoppers who are close by – to provide them with product information and the latest deals on the go, via a Bluetooth Low Energy channel and WiFi. Merchants are also able to know exactly who their shoppers are and use targeted marketing to increase the efficacy of communications to them,” said Gerard Lim, Director of Ebizu Sdn Bhd.
In each merchant store, the Ebizu beacon – using state-of-the-art Bluetooth 4.0 beacons that have a range of 100 feet – is placed at strategic spots and beams a steady signal that is intercepted by shoppers’ smartphones that have the complementary Shop Smart Solution installed. This channel of communication between the merchant and shopper allows stores to connect and engage with consumers on the go, and by collecting information on shopper preferences and behaviour, build up personalised profiles for customisation of marketing and promotional activities – focusing on their real-time physical proximity to the store, with the aim of increasing customer loyalty and retention in the longer term. Ebizu’s technology is highly scalable as it can be customised and is easy to use for businesses of all sizes from hypermarkets, shopping malls, retail chains right down to small independent brand stores. Furthermore, businesses can benefit from the solution without a hefty price tag or the headaches that comes at the implementation stage.
“At Ebizu, we want to enable the future of retail by delivering the new era of connected digital commerce. Our contextual, personalised, and location-based marketing solution allows shoppers to select what they want to see, when they want to see it. This eliminates spam and increases interaction with shoppers via relevant offers. Malaysia currently2 sees 35% smartphone penetration or more than 10 million smartphones in use, with the number expected to rise as high as 60% penetration by 2015, according to some predictions. This indicates that it is crucial for brick-and-mortar stores to ensure that smartphone usage can benefit their businesses,” Lim added.
To help businesses of all sizes conveniently manage and market their business online, Ebizu offers the Ebizu Business Centre (EBC) – a one-stop centre complete with an array of business tools to help merchants understand and communicate with their customers. In addition, Ebizu’s analytics and insights support service helps merchants know more about the visitors to their stores. They can easily gain deeper understanding of customer behaviour, categorise and profile shoppers, and analyse data to improve services and increase revenue.
“Many people today use malls as social and leisure spaces, and we want to help retailers make shoppers feel welcome by providing timely and relevant personalised information that elevates the shoppers’ in-mall and in-shop experience. Our micro location technology supports indoor positioning, helping shoppers find their way around, and discovering the mall from a different angle,” Lim said.
For more information on how Ebizu can take businesses to the next level, please visit www.ebizu.com