Bose Launches Freestyle Earbuds

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BOSE

Kuala Lumpur (4 June 2014) Atlas HIFI Corporation, the sole distributor for Bose in Malaysia, today introduced FreeStyle™ earbuds, a set of headphones that combine legendary Bose performance with new style options.

The earbuds were engineered to offer deep and clear audio, superior durability and comfort and vivid new colours and design.

“Bose has over 30 years of research in the headphones audio technology, and we are bringing these new headphones to Malaysia as a testament to Bose’s commitment to provide the best audio experience,” said Atlas HIFI Corporation (M) Sdn Bhd general manager Allan Francis Jesu Dass. “Bose has combined its legendary sound with distinctively new looks.

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Bose Freestyle Earbuds in Ice Blue and Indigo

“The FreeStyle™ earbuds do not only provide a high-quality audio experience, with its new design it has now becomes an extension of the user’s personal style.”

The earbuds feature Bose® TriPort® acoustic headphone structure found in its predecessors, delivering powerful low notes, clear high-frequencies and smooth, full-range reproduction of vocals and instruments. TriPort technology eliminates the need for artificial bass boosting, so music – all music, in any genre – sounds as it should: natural, lifelike, as recorded.

The earbuds, available in unique colours such as Indigo and Ice Blue, also come with the proprietary Bose® StayHear® tips in three different sizes, which spread contact evenly across the ears and conform naturally to their shape, creating a stable and personalised fit. Hydrophobic cloth covers the acoustic ports for moisture resistance and the cables are constructed to withstand wear and tear.

FreeStyle™ earbuds are equipped with an inline remote and microphone that seamlessly integrates with most iPhone®, iPad® and iPod® models, so talking hands-free and switching between calls, music and mobile content is effortless. A matching carrying case is also included for added on-the-go protection.

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Bose Freestyle Earbuds in Ice Blue with pouch.

New Atlas e-Store
Alongside the launch of FreeStyle™ earbuds, Atlas HIFI Corporation also announced the opening of their e-store at www.atlasestore.my. The online store provides customers the full range of Bose personal audio and home theatre products, product highlights and web checkout facilities for online purchases.

“The e-Store complements our showrooms at the Gardens Mid Valley and Bandar Sunway and provides online shoppers and Bose fans an easy, convenient and fast way to browse through and purchase Bose sound and vision solutions,” said Allan.

Pricing and Availability
The Bose® FreeStyle™ earbuds will be sold for RM590.00 and are available now at Atlas showrooms, the Atlas e-Store and select authorised dealers.