Adobe Launches CC 2014
MALAYSIA (19 June 2014) — Adobe (Nasdaq:ADBE), the leader in creative software, today continued to drive Creative Cloud innovation by announcing 14 new versions of CC desktop applications, including essential tools such as Adobe Photoshop CC, Adobe Illustrator® CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC™. The biggest Adobe software release since CS6, it also includes four new mobile apps, updates to Creative Cloud services and new offerings for enterprise, education and photography customers. Yesterday, Adobe announced that there are now over 2.3 million Creative Cloud subscriptions worldwide, far exceeding original projections when it was unveiled two years ago.
“Our shift to Creative Cloud has given us a broad canvas on which to innovate like never before,” said David Wadhwani, senior vice president, Digital Media, Adobe. “We’ve taken bold steps with this milestone release, fast-tracking new features to industry-defining tools like Photoshop and InDesign, while introducing mobile apps that turn tablets into indispensable creative tools.”
The release serves a creative industry that is changing at a staggering pace: three in four creatives believe the industry has changed more in the past five years than the previous 50 and about two thirds believe their role will significantly change in the next 3 years (see The New Creative Report, surveying 1,000 U.S. creatives, issued June 16). Creatives cited new technologies as the top driving force behind the rapid change. This is also a rising trend in Asia Pacific.
“The industry is dealing with a rapid pace of change, an explosion of mobile, and working in a super-connected world,” said Paul Robson, President Asia Pacific, Adobe. “The 2014 release of Creative Cloud enables us to deliver the magic that customers expect from Adobe. It also delivers workflow improvements that let users focus on creativity, a range of new mobile apps and a host of tightly integrated Cloud services that allow creatives to extend their desktop workflows to unlock professional grade creativity on mobile.”
Darren Rizza, Group CIO of Space Matrix, a cutting-edge design firm in Asia-Pacific and one of the first major Southeast Asian companies to choose Adobe Creative Cloud for Teams, said, “As a design firm with a dispersed workforce consisting of 12 offices and 450 members in multiple countries, Adobe’s Creative Cloud made collaboration a breeze. Since moving our creative workflows onto the Cloud in 2013, we’ve been able to respond to our clients’ needs nimbly and quickly. We’ve also benefited from significant cost savings and streamlined workflows, and most importantly, continued to enjoy regular access to the latest and newest functionalities of Creative Cloud.”
Mobile Apps Extend CC Desktop Workflows
Delivering on mobile innovation, Adobe launched three new mobile apps for iPad — Adobe Sketch, Adobe Line, and Adobe Photoshop Mix. The mobile apps were developed using a new Adobe Creative SDK that unlocks over 30 years of Adobe innovation and makes it available on mobile devices for the first time. These new apps are professional-grade quality but easy enough for anyone to use, similar to the recently launched Lightroom mobile for photographers and Adobe’s new animated video app for storytelling, Adobe Voice, which were also updated with this release. These easy-to-use apps add significant mobile capabilities to Creative Cloud and bring tablets into serious creative workflows for the first time. Adobe also announced the immediate availability of new creative hardware called Adobe Ink, a new digital pen, and Adobe Slide, a new digital ruler. The hardware will ship in the U.S first, with plans to release in other countries later in the year.
Your Creative Assets and Your Creative Profile Anywhere
The new CC desktop apps and mobile apps are tightly integrated through Creative Cloud services. This integration helps liberate the creative process by enabling users to access and manage everything that makes up their creative profile – their files, photos, fonts, colors, community and more – from wherever they work. Also introduced today is the new Creative Cloud app for iPhone and iPad that allows users to access and manage their files, assets, and more from their mobile device.
New Creative Cloud Offerings For Enterprises, Educational Institutions and Photographers
Adobe Creative Cloud for enterprise is an offering designed specifically for large-scale software deployments that works with other Adobe enterprise offerings such as Adobe Marketing Cloud, Acrobat, Adobe Anywhere, and Adobe Digital Publishing Suite. Updates include more services with collaboration and file storage, expanded options for deployment, and a new dashboard for managing users and entitlements. For education, Adobe now has a device-based licensing offer for classrooms and labs, which allows multiple users to access software on a single device rather than tying it to an individual with an Adobe ID, critical in an environment where students come and go. And for photography customers, Adobe has introduced a new Creative Cloud Photography Plan RM 29.99 per month (see separate press release).
New Versions of CC Desktop Apps
Beyond mobile innovation, the 2014 release of Creative Cloud delivers more Adobe magic, makes everyday tasks easier and faster, while delivering new support for cutting-edge hardware and standards. Highlights of top features in the 14 new desktop apps include:
New capabilities in Photoshop CC for photographers such as Blur Gallery motion effects for creating a sense of motion; Focus Mask, that makes portrait shots with shallow depth of field stand out; and new Content-Aware capabilities. Designers using Photoshop CC will enjoy enhanced Mercury Graphics Engine performance as well as the ability to link Smart Objects and share them across multiple documents. With improved Layer Comps, users save time by changing the visibility, position, or appearance of one layer and simply syncing to see the change reflected in all other Layers. Photoshop CC also has ability to pinch and zoom images, create smoother strokes, and deliver a more responsive experience on Windows 8 Touch devices, such as Microsoft Surface Pro 3.
Also for designers, new capabilities in Illustrator CC include Live Shapes to quickly transform rectangles into complex shapes and then return to the original rectangle with just a few clicks, as well as faster rendering of vector graphics with GPU acceleration on Windows with an Adobe-certified NVIDIA graphics card. In InDesign CC, layout artists can now select table rows and columns and use EPUB Fixed Layout to easily create digital books. Adobe Muse CC has been completely re-built as a native application with 64-bit support, and now includes HiDPI display support for sharper-looking images, objects, and text.
New features in the video apps, originally previewed at the NAB show in April, include Live Text Templates and Masking and Tracking, new integrations that leverage the power of Adobe After Effects CC inside Adobe Premiere Pro CC. Race through projects thanks to enhanced graphics performance in Premiere Pro; precise new keying effects in After Effects; a more flexible Direct Link color pipeline in Adobe SpeedGrade CC; and enhanced multi-track tools for audio work in Adobe Audition CC.
Web tools now include the ability to look at the markup in a document using the new Element Quick View in Dreamweaver CC, which allows web developers to easily see, navigate, and modify the HTML structure of pages. CSS Designer improvements help apply CSS properties like gradients, box shadows and borders and then easily undo. SVG export in Flash Pro CC lets developers export any frame in Flash projects as an SVG file, while native HTML video support in Edge Animate CC allows the direct import of HTML5-friendly video clips.
Pricing and Availability
Today’s updates to CC desktop tools are immediately available for download by Creative Cloud members as part of their membership at no additional cost. The new mobile apps are free to everyone.
To join Creative Cloud, special promotional pricing is available to existing customers who own Adobe Creative Suite 3 or later. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. To download free trials of any of the new Creative Cloud desktop apps, go to: https://www.adobe.com/creativecloud/catalog/desktop.html.
Creative Cloud membership for individuals is available in Malaysia for RM 155 per month. For more details, visit: http://www.adobe.com/sea/products/creativecloud.html
For enquiries about Creative Cloud for Teams, visit http://www.adobe.com/sea/products/creativecloud/teams.html.
For enquiries about Creative Cloud for Enterprises and Creative Cloud options for educational institutions, visit http://www.adobe.com/sea/volume-licensing.html.