PETALING JAYA (16 May 2014) – MyTeksi, the region’s number one taxi booking mobile app offcially launched its latest complementary service, GrabCar; a premium service that enables users to book a limousine through their smartphones.
Note: In Malaysia where this taxi booking mobile application originates from, the “MyTeksi” brand is used. However, the “GrabTaxi” brand is used regionally, in Singapore, Philippines, Vietnam and Thailand.
GrabCar operates on the same mobile application platform as MyTeksi, ensuring a seamless experience for customers wanting the choice of
booking taxis or limousine services.
GrabCar The Solution To Fulﬁll Unmet Demand
“What has ensured MyTeksi’s success regionally has been the ability to adapt and evolve to meet our user’s needs. That’s why we are introducing GrabCar. We see an opportunity to ﬁll a gap in the industry without taking away business from our core user base of taxis. GrabCar will give our passengers that upmarket, personalised experience, while at the same time, ensuring safe and reliable rides,” said MyTeksi Founder and Group CEO Anthony Tan at the launch.
Tan added, “GrabCar is essentially a COMPLEMENTARY service provided by MyTeksi. We found that there are times throughout the day when it is almost impossible for our customers to get taxis. Unfortunately, in this region, there is a ceiling on the number of taxi permits issued. GrabCar provides more cars on the road when people really need them, especially during peak hours. The inclusion of GrabCar as part of the MyTeksi service offers our customers access to a wider network of taxis, as well as limousine ﬂeets.”“We are currently working with several ﬂeet partners to provide a network of cars within the next several months. Also, we learnt that there are many potential passengers who refuse to use a taxi. With GrabCar, NEW passengers who would not have considered us before will try the app,” said Tan.
Rides Made Awesome: Stress-Free Premium Travel
“GrabCar provides passengers in Malaysia with all of the perks of car ownership, minus the hassles. We deliver you from doorstep to doorstep so that you don’t have to worry about parking and stressful driving conditions in KL – simply leave the driving to us. Also, safety remains our biggest priority – backed by the same safety promise as MyTeksi, we work closely with our partners to thoroughly screen drivers,” said GrabCar General Manager, Nina Teng.
“For example, a comfortable GrabCar ride in a Nissan Teana from Bangsar to KLCC will only cost RM 19 during o_-peak hours. Besides everyday rides, passengers can use GrabCar as the perfect transport solution for special occasions, and for chauffeuring guests and corporate executives around town,” added Nina.
During the launch, local Malaysian personalities such as BFM89.9 Producer and Presenter Freda Liu and Kakiseni President Low Ngai Yuen also shared their experiences using the GrabCar service, which is affordable, convenient and hassle-free.
“I have a soft spot for everything truly Malaysian and have followed MyTeksi growth over the past few years. I am over the moon that they have nearly eliminated the need for taxi hailing. I can conveniently get a taxi without the need to step outdoors and more importantly, I am confident that a trustworthy driver will turn up,” said Liu.
Low echoed Liu’s thoughts and added that MyTeksi made it safer for women to take taxis.
“MyTeksi has done a wonderful job of revamping the taxi industry. What was once a dreaded experience has turned into a safe and reliable one. With the addition of GrabCar, commuters get a more premium service that is backed by MyTeksi’s brand promise of safety and reliability,” she said.
To make a booking, passengers select “GrabCar” as their “car type” in the MyTeksi app. They will know the exact fare of their journey prior to confirming their GrabCar booking and payment is in cash.
The introduction of MyTeksi has helped improve an inefficient taxi industry and develop a safer environment for both passengers and drivers. As a core component of the mobile app, GrabCar continues to uphold the core pillars of MyTeksi’s service, which are safety, certainty and speed.