DiGi Launches "What's Your Internet Story" Campaign

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SHAH ALAM, 29 May 2014 – DiGi Telecommunications Sdn Bhd (DiGi), with the support of Google Malaysia, is in search of inspiring mobile internet stories. The newly launched What’s Your Internet Story? campaign aims to reach out to the increasing number of Malaysians on the internet to uncover their experiences, how they have benefitted from being connected to the internet on the go, and the use of Google products and tools.

DiGi - Christian Thrane

Christian Thrane, DiGi’s Chief Marketing Officer.

The two winning stories will be produced into a television commercial to be shared with other Malaysians to inspire them, with each contributor winning RM5,000 cash each. Meanwhile, all 10 finalists will each get a chance to attend an experiential learning programme hosted by DiGi and Google Malaysia to gain deeper understanding of their culture, innovation and products.

Speaking in conjunction with the launch of the campaign, Christian Thrane, DiGi’s Chief Marketing Officer said, “Every day we enable internet services for millions of customers. Access to mobile internet has empowered many individuals and helped them transform their lives through access to knowledge, financial inclusion, and affordable and accessible healthcare services, among many other things. Opportunities abound with having internet on the go, and they present meaningful moments and experiences for each user.”

“We are looking for a varied collection of mobile internet anecdotes. It could be an example of a life-changing moment or a routine activity with deep, meaningful impact to one’s daily life. There are many inspiring stories out there and we’d like to encourage all Malaysians to pitch in and share theirs,” added Thrane.

How do I share my internet story?

All you have to do to participate is to log on to www.digi.com.my/yourinternetstory, sign in with your Google+ account or personal email, and share your story in writing. Submissions are open to all Malaysians from now until 24 June 2014.

All stories must be authentic and multiple entries are encouraged. Participants are welcomed to share stories of family or friends as long as they obtain permission from the person and attribute the story to them.

For each submission, participants will need to:

  1. Articulate how they have benefitted from the use of the internet on the go, and elaborate how it has changed their lives and/or enhanced their lifestyles
  2. Within the story, clearly state Google products and tools, and describe how they were used
  3. Finally, participants are required to pin their location

Google products and tools include Google Search, Google Translate, YouTube, Gmail, Waze, Google+, Google Hangout, Google Drive, Google Maps and Google Earth.

Selection process and criteria

All eligible entries will be evaluated based on originality, relevance of the story, how the use of the internet and Google products have been optimised, impact to the lives of the user and the people around them, and the emotional influence of the story. Judges from DiGi and Google Malaysia will shortlist 10 finalists and select two winners after the closing date.

For more information on What’s Your Internet Story? campaign, please visit: www.digi.com.my/yourinternetstory


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