Samsung MY Unveils Curved UHD TV

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KUALA LUMPUR, Malaysia (April 15, 2014) – Samsung Malaysia Electronics unveiled the world’s first Curved UHD TV today. The 65-inch masterpiece features a curved design with Samsung’s UHD (Ultra High Definition) TV technology for the ultimate immersive viewing experience – setting the pace for innovation and design in home entertainment.

“This is a big year for entertainment and the new Curved UHD TVs will change the way the world views TVs. Samsung’s ultimate goal is to give people the power to discover new experiences,” said Lee Dong Yong, President of Samsung Malaysia Electronics.

“Samsung will lead this new era of television with the new Curved UHD TV as well as a broad lineup of home entertainment products that will truly take your home entertainment experience to the next level,” he added.

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Lee Dong Yong, President of Samsung Malaysia Electronics unveiling the Samsung ‘Coliseum’ Monument, officially marking the arrival of the World’s first Curved UHD TV to Malaysia.

The Ultimate Immersive Experience

Ushering in a bold new era of immersive viewing, Samsung is blending its innovative curved design with its UHD TV technology. The curved screen gives viewers a stronger presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem bigger than it is.

The curved design enables a more realistic and true-to-life viewing experience even in different viewing positions, so everyone watching has the best seat in the house.

The UHD TVs provide crisp picture quality because they have four times the resolution and pixels of Full HD. Additionally, all UHD TVs feature UHD Upscaling, which enhance the images and gives users great picture quality regardless of source material.

The combination of the curve and UHD technology creates the ultimate immersive viewing experience, bringing images to life and providing spectacular colour, clarity and detail. This is augmented by Samsung’s proprietary Auto Depth Enhancer, an algorithm that analyses regions of images and automatically adjusts contrast for a greater sense of depth.

Colour is further enhanced on these sets with Samsung’s PurColour™ technology in the U9000 Curved UHD TVs, which reproduces colour for even more detail expression. The number of colour adjustment points has been increased by a factor of seven.

Ahead of the Curve

Samsung UHD TVs are also the only TVs in the market that are future-ready thanks to the Samsung UHD Evolution Kit. In fact, in the industry, only Samsung UHD TVs are PrimePass certified, which means users can be confident about enjoying the new detail and picture quality of this next-generation TV technology.

This year, Samsung introduces the UHD Video Pack. Now you can enjoy UHD-quality content pre-loaded on a one terabyte hard disk which includes feature films from FOX and Paramount Pictures.

Smart TV, Easier & Faster

Samsung’s Smart TV is even easier, faster and more fun to use. The new Multi-Link Screen feature brings contextual multitasking to the big screen, enabling users to go deeper into their entertainment by splitting the screen into two and bringing related content to enhance the viewing experience.

Turning on the TV has never been faster with Instant On thanks to the upgraded Quad Core processor, the Quad Core Plus, which is up to two times faster than the Quad Core process and delivers quicker loading and navigation with an overall improved Smart TV performance.

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Lee Dong Yong, President of Samsung Malaysia Electronics leading the product tour with Frederick Ong, Vice President, Consumer Electronics, Samsung Malaysia Electronics and Jimmy Tan, Director, Consumer Electronic Marketing, Samsung Malaysia Electronics.

Built For Malaysia

Samsung has tailored its 2014 lineup to have exciting features specifically for the Malaysian market. Knowing the penchant for football in the country, the new Soccer Mode bring football fans even closer to the action that allows you to zoom-in, auto and manual highlight for a more enjoyable football match experience.

The new Family TV feature lets family members enjoy their entertainment experience to the fullest with Screen Capture and Sound Capture allowing you to save scene images and audio clips straight from the TV.

Life and Design in Tune

Samsung has much in stored for Malaysian consumers with an expanded roaster of matching audio-video products, all aimed at elevating the entertainment experience across the home.

Launched together with the new Curved UHD TV, Samsung also unveiled its new offering integrating wireless and multiroom technology. This includes the Samsung Wireless Audio – Multiroom System, Soundbar, SoundStand and Blu-ray Home Entertainment System.

Be ready to rock your party, with the world’s first component audio system integrating the main system and speakers – Samsung GIGA Sound System. With integrated wheels that maximize mobility, booming sound and synchronised lighting effects, the Samsung GIGA Sound System turns any setting into the hottest club in town.

‘Coliseum’ Monument Showcase

The world’s first Samsung Curved UHD TV is currently exhibited at Pavilion KL’s centre court from today to Sunday. The highlight of the exhibition is the ‘Coliseum’ Monument built in collaboration with acclaimed film director, Michael Bay.

The Samsung ‘Coliseum’ Monument houses seven Samsung Curved UHD TVs forming an elliptical amphitheatre showcasing Bay’s upcoming blockbuster – Transformers 4: Age of Extinction.

Retailing at RM21,999, the Samsung Curved UHD TV will be available from end April 2014 onwards at selected Samsung retail outlets and authorised dealers. For each pre-order of the Samsung Curved UHD TV, customers will receive a complimentary new Samsung GALAXY S5 smartphone worth RM2,399 valid from today to 30 April 2014.

For further information, please visit www.samsung.com/my or Samsung Malaysia Facebook page at www.facebook.com/samsungmalaysia.