LinkedIn Reaches 300M Users
LinkedIn is proud to announce a big milestone today – there are now more than 300 million LinkedIn members in the world! More than half of these members come from outside of the U.S., while there are 100 million members in the U.S. While this is an exciting moment, LinkedIn still has a long way to go to realize their vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce.
To get there, LinkedIn is delivering personalized experiences built around members and their identity, network and knowledge. They believe this focus will give them the ability to better help each of their members achieve their professional goals. This strategic shift has already come to life through LinkedIn’s content products. To give members access to all business knowledge they need to be great at what they do, LinkedIn has brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare.
Later this year, LinkedIn is going to hit their mobile moment, where mobile accounts for more than 50 percent of all global traffic. There are already members in dozens of locations including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom, use LinkedIn more on their mobile devices than on their desktop computers. Every day there is an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile.
In anticipation of the mobile moment, two years ago, LinkedIn started developing multiple LinkedIn mobile apps to fit the different needs of our diverse members. Each of these apps is customized and tailored to a member-specific use case. As LinkedIn expand their mobile app portfolio, such as our new SlideShare app, they are also focused on bringing on top-notch partnerships with companies like Apple, Nokia, Samsung and others. There will be more strategic pairings throughout the course of this year.
LinkedIn has already establish a strong presence around the world and will continue to invest in building out the experiences we offer to our members in key countries. Earlier this year, we expanded our presence in China with the launch of a beta version of our new Simplified Chinese site. LinkedIn’s goal is to connect the more than 140 million Chinese professionals with each other and the global workforce.
Our global footprint gives us the necessary elements to build the world’s first Economic Graph. As LinkedIn continues to grow, they will be able to keep improving this valuable map of the connections between people, companies, jobs, skills, educational institutions and professional knowledge in the global economy.
As LinkedIn has grown the value we deliver to our members has increased, the way they use LinkedIn’s products has changed and the membership has become more diverse. The below infographic gives you a visual picture of how LinkedIn’s network of professionals has grown and evolved over the last five years.