ASUS ZenFone Wins Red Dot Awards

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Essen, Germany (2 April 2014) — ASUS today proudly announced that ASUS ZenFone has been honored with a Red Dot Design Award 2014, reflecting outstanding designs from ASUS that deliver incredible experiences to users. ZenFone won the award in the “Mobile Phone” category. This winning ASUS product was chosen from a large field of 4,815 entries from companies in 53 countries. Products considered for the award are assessed on a wide range of criteria including degree of innovation, functionality and ergonomics. The Red Dot jury for 2014 comprises 40 design experts from around the world and is the largest in the history of the awards.

ZenFone

ZenFone Series
The ASUS ZenFone Series is available with screens ranging from 4 to 6 inches and comes in a variety of striking colors. The use of Corning® Gorilla® Glass 3 gives ZenFone unprecedented levels of damage and scratch resistance. The front façade of ZenFone also features a brushed metal lower bezel which sports the iconic concentric circle finish — a signature design detail that is found in many ASUS products. Each lightweight ZenFone delivers a vibrant, youthful look with interchangeable covers that let users personalize and express themselves with colors that range from classy Charcoal Black to more striking hues like Cherry Red or Solar Yellow.

Every ZenFone features ASUS ZenUI, the all-new, exclusive mobile user interface developed around the concepts of freedom, expression and connection. Featuring a new visual design made to be efficient and inviting, it contains modern ‘flat’ icons, vivid device-matching color themes, animations, new ringtones and notification sounds, and a clean layout to present information clearly.

ASUS ZenUI includes exclusive apps like What’s Next and Do It Later that help users manage information and enable them to be more productive. Additionally, enhanced Android apps make life easier by including useful features such as threaded email for keeping track of conversations and Smart Reader Mode in the web browser for reducing eye-strain. ASUS ZenUI even includes free open messaging, powered by Omlet Chat on the Omlet Open Messaging Platform, that lets users share almost any kind of content easily with anyone, on any phone.