U Mobile Takes On East Malaysia

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Kota Kinabalu (19 March 2014) – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, is on track for greater business growth and development as the telco expands its reach to East Malaysia, which saw the opening of its 15th and 16th service centres in Kuching and Kota Kinabalu respectively.

Part of the company’s expansion strategy in East Malaysia, the opening of both outlets is aimed at bringing U Mobile products and services closer to consumers in the region, enabling them to enjoy high quality mobile and data services at market best rates, along with other value-added services and benefits of being a U Mobile subscriber.
“The increment in smartphone adoption and penetration in East Malaysia has shown that smart devices are fast becoming a norm across Malaysia, and has redefined the way consumers stay connected with their friends and family. Addressing the shifting trend in mobile and data usage, U Mobile continues our efforts to best cater to customers’ growing mobile consumption and we do this by offering market best yet affordable products and services, promising high quality mobile internet at market best rates,” said Wong Heang Tuck, Chief Operating Officer and Acting CEO of U Mobile.

The U Mobile team looking cheerful in front of the newly launched U Mobile Service Center in Kota Kinabalu

The U Mobile team looking cheerful in front of the newly launched U Mobile Service Center in Kota Kinabalu

“We are very glad to expand our footprint to East Malaysia and look forward to serving further in this region. With the opening of our new branch, we are able to bring convenience and accessibility to our customers in this region. We remain optimistic to see many great things ahead from this expansion,” added Wong as he officiated the opening of the Kota Kinabalu service centre.

The launch of the Kota Kinabalu service center signifies a big milestone for U Mobile as it expands its reach to East Malaysia, bringing its wide range of services closer to consumers within the region. It provides yet another touch point for customers to experience U Mobile’s products and services. The service center will also assist customers in enquiries about latest offerings, bill payments, and in seeking advice from U Mobile’s service consultants on any queries.

To date, the great offerings within the U Mobile prepaid plans, such as free calls, free SMS and Unlimited Mobile Internet (UMI) have been very well received by consumers, making it a hot-selling mobile service in the East Malaysia region.

(From left to right: U Mobile representative unless stated) Alex Tan, Director of Sales, Wong Heang Tuck, COO & Acting CEO, and Jasmine Lee, Director of Marketing with U Mobile ushers dressed in traditional Sarawak costumes

(From left to right: U Mobile representative unless stated) Christopher Joe, Regional Sales Manager of East Malaysia, Alex Tan, Director of Sales, Wong Heang Tuck, COO & Acting CEO, Jasmine Lee, Director of Marketing, and Michael Mah, Head of Sales in the newly launched U Mobile Service Center in Kuching

Wong was present alongside K. Jussly Elis, Sabah & Labuan F.T. Region Director of Malaysian Communications and Multimedia Commission (MCMC), accompanied by Alex Tan, U Mobile’s Director of Sales, and Jasmine Lee, Director of Marketing, who officiated the opening of U Mobile’s Kota Kinabalu service centre with much gusto. The VIPs watched on as confetti cannons blasted away upon placing the lighted U Mobile standees. The event was graced by a lively dragon dance featuring a pair of orange-colored lions to ceremoniously symbolize good blessings and future prosperity.

A sizeable crowd of spectators that ranged from all ages beheld the opening outlet in delight, eagerly taking part in the day’s activities which carried on till the evening. The opening event in Kota Kinabalu had an hourly lucky draw, giving a chance for new subscribers to bring home attractive prizes worth more than RM10,000 in total. Prizes included ZTE V817 smartphones, Sony smartphones and accessories, LG Mobile photo printers, Huawei Mobile WiFi and modems. Lucky U Mobile postpaid customers were given the chance to purchase limited units of the Samsung GALAXY S4 at RM399 without contract, an exciting offer valid only on the day itself.

Additionally, U Mobile offered an exclusive broadband plan during the launch. The MB15 broadband plan included 1 unit of a 3.6Mbps USB modem at only RM49.90. Customers were also treated to delicious food, fun games, and a balloon giveaway throughout the day.

In line with its expansion in East Malaysia, U Mobile officially launched its Kuching outlet on the 17th of March, 2014. With 3G RAN share, U Mobile is now nationwide as it continues its efforts in providing affordable, market-best value products and services.


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