MAXIS Launches FINDIT Directory Service

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Kuala Lumpur (March 11, 2014) – In an increasingly mobile-centric world, access to information and on-the-go has never been more critical. Mobile technology continues to simplify lives by connecting us all with information that we want, wherever we are, at any time. Access to such information can be exemplified by FINDIT, the largest digital directory service in the country. FINDIT is a partnership between FINDIT Malaysia and Maxis Berhad, Malaysia’s leading communications service provider. FINDIT is available for download and usage for free for all Maxis customers.

In a product demo and experiential event held in Kuala Lumpur today for the media, T. Kugan, Maxis’ Head of Digital Services, said, “Searching for information on mobile devices is the second most popular internet activity after emails, with 46% of users using their mobile devices as a primary search tool. FINDIT is a service that is therefore relevant to our modern day lifestyles, especially when we are constantly on the go. Importantly, this service puts the power in our customers’ hands and allows them to always stay connected.”

For consumers, FINDIT provides access to information on 175,000 business listings in over 2,500 categories, including location maps and driving directions, directly from their mobile phones. Consumers can also enjoy special offers and promotions from various merchants listed in the directory, which they can redeem immediately.

For businesses, FINDIT serves as an important tool for to help them be more visible to a much wider market, capitalising on the popular mobile platform to connect with their own customers. FINDIT’s location-based feature also enables users to search for product and services closest to their location.

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(Left) Abraham Foss, Maxis’ Head of Enterprise and T. Kugan, Maxis’ Head of Digital Services (right), showcasing the FINDIT service at the media experiential event.

In emphasising the importance of FINDIT as a mobile platform for the enterprise segment, Abraham Foss, Maxis’ Head of Enterprise said, “FINDIT is a representation of how we can simplify lives and create new ways of working for businesses. In an increasingly mobile-driven business environment, FINDIT enables them to reach out to a wider market and establish a larger presence by simply listing themselves on the directory with basic information for free, with the option to enhance their profiles with richer content such as pictures, GPS coordinates and more. This is an excellent platform for them to promote their services and leverage on FINDIT’s unique features as well as Maxis’ vast customer base.”

FINDIT Malaysia is powered and managed in partnership with GETIT Transnational (P) Ltd. – a subsidiary of India’s leading local search services provider. “We are delighted to work with Maxis and bring our global experience to the Malaysian market with cutting edge mobile search and classifieds solutions. FINDIT seeks to empower Malaysian consumers and businesses and be the preferred platform for them to connect effortlessly,” said Sidharth Gupta, Executive Director, GETIT Transnational (P) Ltd.

FINDIT has also partnered with Maybank, who will jointly promote FINDIT services to its merchants, as well as the Malaysian Retail Chains Association (MRCA), who will undertake joint promotions together with FINDIT and its members.

FINDIT is available to all for free on multiple platforms: By downloading the FINDIT app on both Android and iOS operating systems from Google Play and App Store respectively; via mobile site at m.findit.com.my or website at www.findit.com.my. FINDIT is also available exclusively for Maxis customers via UMB by dialing *200# from their mobile.