DiGi's New Offerings
SHAH ALAM (6 March 2014) – As part of its new Best For Internet proposition, DiGi Telecommunications Sdn Bhd (DiGi) launched two new internet offerings today: a weekly prepaid mobile internet package and an enhanced choice of postpaid smartphone plans. The Company believes that these offerings, powered by the high quality internet experience on DiGi’s brand new network will drive internet usage to more customers across Malaysia. Today, DiGi is the fastest growing mobile internet service provider in the country, recording mobile internet revenue growth of 47.5% year-on-year.
Albern Murty, DiGi’s Chief Operating Officer said the Company has in the past two years invested approximately RM1.5 billion in capital expenditure to modernise its network and expand its coverage footprint nationwide to deliver this strong network experience for customers. “We have achieved significant milestones in building a brand new, stronger, and more stable network. We have swapped every electronic part in more than 5,500 sites with brand new equipment, expanded our HSPA+ 3G network to more than 80% population coverage, and increased our own and jointly built fibre network to more than 3,200 kilometres nationwide.
“This resilient focus on providing a better data experience to customers means more Malaysians in more areas across the country now have access to a high quality, always-on, high-speed internet connectivity. Our customers now experience the best consistent average speeds on our network, from the smaller secondary towns to key urban market centres populated by customers with high data usage needs, where DiGi has big ambitions to address with 4G LTE services. Our brand new Best For Internet network solidly positions us to grow our mobile internet customer base further.”
Albern added that the Company has committed to invest up to RM900 million in capital expenditure this year to further strengthen its network position. This spend will be invested toward increasing its HSPA+ 3G coverage to 86% of population coverage, growing its LTE footprint up to 1,500 sites, and expanding its fibre network to ensure it continues bringing a high-speed internet experience to customers nationwide. He said DiGi will also focus on delivering relevant and affordable device and service offerings to drive internet uptake, beginning with the two new plans introduced today:
Most affordable weekly mobile internet packages for prepaid users
The new byte size weekly packages makes internet subscription more flexible and affordable, tailored for users looking flexibility and affordable alternatives to monthly subscriptions. New and existing prepaid customers can now enjoy unlimited internet surfing and social messaging by subscribing to the weekly package from as little as RM3, RM5 or RM7.
Most complete postpaid internet plans for smartphones
The newly enhanced DG SmartPlans are tailored to complement the internet-and feature-rich capabilities of smartphones in the market today, enabling customers to maximise usage of their devices. With a choice of RM50, RM78, RM108 or RM148 per month, new DG SmartPlan customers can now enjoy more value on data, calls and SMS, and access to the following digital services applications: Opera Mini for unlimited internet surfing, Whatsapp for unlimited messaging, and Deezer for on-demand access to over 30 million songs from top local and international artistes. The new offering is also bundled with free Norton Mobile Security protection as device security becomes increasingly important to customers today. Customers can also exercise the flexibility of enjoying all the above benefits using their existing device with the RM50 per month DG SmartPlan.
“Our Best for Internet proposition is about providing customers a total internet experience with DiGi. This means we take a holistic approach in innovating products that fit our customers usage patterns, enable them to enjoy a richer digital service experience on their devices and making these products easily accessible across the country – all the while delivering this on the strength and breadth of our brand new network,” said Christian Thrane, Chief Marketing Officer of DiGi.
More information on these plans and the trial pack are available at: www.digi.com.my.