25th Anniversary Of Epson 3LCD Technology
Kuala Lumpur, Malaysia (4 March 2014) – On the 25th Anniversary of the development of its revolutionary 3LCD technology, Epson, the world leader in projectors, has once again been named the world’s number one projector brand. This is the 13th year in a row that Epson has received this accolade.
This is according to the latest results for 2013 released by projector market research firm, Futuresource Consulting. Over the past 13 years, Epson has shown steady growth in market share, year-on-year, increasing to 28.2% market share in 2013, over 26.4% in 2012. This means that almost one-in-three projectors purchased in 2013 was an Epson projector.
Globally, the sales of Epson projectors was, in fact, so strong that the combined sales volumes of the second, third and fourth ranked projector brands did not match that of Epson’s projector sales volume, which was in excess of 2 million units. In the major countries in the South East Asia region, projector sales for Epson reached over a hundred thousand units, an increase of 3% over the previous year.
To add to this accolade, Epson has also been named the number one dedicated home cinema projector brand for the 9th year running. According to figures provided by Futuresource Consulting, Epson held 39.4% market share in 2013.
“Even though this is the 13th year that we have achieved this prestigious accolade, it does not diminish our drive to continually improve,” says Koichi Endo, Managing Director of Epson Southeast Asia. “Our customers have shown a discerning eye in choosing the very best projectors and we feel we have a responsibility to live up to, and exceed their expectations. It is this dedication to innovation that has led to Epson being named the world’s number one projector brand in both the business and home cinema markets, and it continues to be a great honour.”
The strength of Epson’s projectors – which has led to the past 13 years of being named World’s Number One Projector Brand – lies in the revolutionary 3LCD technology. First introduced in 1989, Epson’s 3LCD technology creates astoundingly beautiful images in bright, natural colour without dither noise or colour breakup. 3LCD projectors are also gentler on the eyes and offer smoother video playback, as they utilize three separate liquid crystal panels to form a continuous image containing all colours. 2014 marks the 25th Anniversary of the development of Epson’s revolutionary 3LCD technology.