Sennheiser Opens New Concept Store
Kuala Lumpur (21 January 2013) – Audio specialist Sennheiser today officially launched its Sennheiser Concept Store in Bangsar Shopping Centre, Kuala Lumpur with a MOMENTUM [Sound x Style] showcase. The 45-square-metre store will offer customers the full range of headphones and earphones for both the casual listener and serious audiophiles.
Ng Chee Soon, President and Managing Director of Sennheiser Asia said, “Sennheiser Asia is proud to present our new retail space in Kuala Lumpur. This store gives Sennheiser fans room to experience the high quality sound of our products in the heart of the city’s high-end consumer shopping.”
“Our new store provides the ideal setting to showcase the entire Sennheiser range: in addition to the lifestyle MOMENTUM family of headphones, we intend to offer a number of our most recently launched global products. Our state-of-the art headphone amplifiers will be available, along with the MOMENTUM Ivory that was unveiled at CES Las Vegas this month. These new additions are excellent examples of the cutting edge technology that radiates throughout our high-end audiophile range. Furthermore, the tangibly high quality of materials and workmanship that our products feature are qualities that we share with our launch partner, H&M” he added.
Sennheiser displayed the “Sound x Style” exhibit featuring notable celebrities including DJ Goldfish, singer Atilia Haron, and radio presenter Jeremy Teo, who brought their own styles to life with H&M’s Spring Collection 2014.
Astro Supersport presenter, Reem Shahwa, explained her choice of clothing from H&M, “I want a look that is sophisticated, but with an edge to make me stand out. The Sennheiser MOMENTUM On-Ear Pink gives a playful quality to my style whilst still being classy and fashionably appealing.”
In addition to the MOMENTUM range, Sennheiser boasts one of the widest ranges of headphones in the market which appeals to varying lifestyles. Its range includes travel, sports, home entertainment, street, audiophile and DJ lines. The new store is part of Sennheiser’s broader strategy of providing an experiential showcase to consumers and to also expand its brand across Asia.
The MOMENTUM On-Ears are available in seven different colours retailing for RM829, with the MOMENTUM retailing at RM1,429 at the new Sennheiser concept store as well as authorised retailers and selected Sennheiser sales partner stores.
The new Sennheiser concept store is located on Unit F133, First Floor in Bangsar Shopping Centre, Kuala Lumpur. Opening times are daily from 10AM – 9PM.