U Mobile Brings Football Fever to BTS

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Kuala Lumpur (27 November 2013) – Loud cheers could be heard from far away as both football clubs battled it out in a match between Cardiff City FC versus Manchester United FC during an exclusive live viewing party that took place at The Boulevard, Berjaya Times Square. The match, akin to a battle between David & Goliath, saw guests from U Mobile gathered together at the ‘U Mobile Road to Cardiff Tengok Bola Live Party’ to cheer for their favorite teams and participated in the evening’s activities.

A sea of people in red jerseys, which is the official jersey colour for both football teams, flooded the entrance of the shopping mall, and was seen cheering their favourite teams as Cardiff City FC take on last season’s BPL championship titleholder Manchester United. Fans of the respective teams burst into cheers and victory chants whenever their favourite team scored a goal. The thrilling match between Cardiff City and Manchester United ended with a 2-2 draw, much to the delight of the fans.

U Mobile, the official telecommunication partner for Cardiff City FC, brought greater excitement to the viewing party by organizing fun activities, lucky draws and games to engage and reward their customers at the ‘U Mobile Road to Cardiff Tengok Bola Live Party’.

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Customers who sign up for a U Card at the event were given the opportunity to join the ‘U Mobile Road to Cardiff Tengok Bola Live Party’ and for a chance to win lucky draw prizes.

“As a testament to our vision of “Live Connected”, U Mobile together with our partners are taking this opportunity to reach out and engage with our friends, fans and loyal customers to come together and get closer to the U Mobile brand,” said Jasmine Lee, U Mobile’s Director of Marketing.

“Apart from offering great quality, best value mobile services to our customers, we strive to elevate their mobile experience with U Mobile through value-added services and special engagement initiatives, attesting to our commitment of being a customer-centric telco,” she added.

The U Mobile Road to Cardiff Tengok Bola Live Party’ saw various U Mobile partners playing different roles in bringing the spirit of football to the guests that largely made up of loyal customers of U Mobile, members of the media as well as the management team of the company. Besides treated to a delectable feast, guests also had the opportunity to win cool prizes such as brand new Samsung GALAXY S4, Nintendo Wii and Sony Playstation 3 through lucky draws and games organized by U Mobile and its partners.

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Jasmine Lee (left), U Mobile’s Director of Marketing awarding a brand new Sony Playstation 3 to one of the lucky draw winners.

This initiative is part of U Mobile’s “Road to Cardiff’ campaign, where the telco offers its customers the opportunity to win once-in-a-lifetime opportunity to watch a Barclays Premier League football match live in Cardiff City. U Mobile has just recently flown two winners and their partners to Cardiff City to watch the Cardiff City vs Manchester United football match, which was being played during the viewing party. All the winners had to do were topping up a minimum of RM30 worth of mobile credit for the chance to win the grand prize.

By subscribing to U Mobile mobile services and very simple contest mechanics, lucky subscribers will be handsomely rewarded with great prizes. The next contest will begin in January 2014 where U Mobile will send winners to watch the Cardiff City vs Liverpool match happening at Cardiff – part of the telco’s commitment to offer an unrivalled and rewarding mobile experience.

U Mobile promises even more exciting activities in the upcoming months as they continue to roll out new products and services to all customers.

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Manchester United fans were also invited to the viewing party to bring greater excitement and fun to the viewing party.