Malaysia, 7 November, 2013 – HungryGoWhere Malaysia today announced that it is the first food portal in APAC to provide personalised food recommendations according to each user’s unique tastes and preferences.
A first-of-its-kind personalised food recommendation system in APAC, the ground-breaking service from HungryGoWhere Malaysia works its magic with a hassle-free artificial intelligence system that is powered by Nara Logics, Inc. Nara’s personalisation algorithm works by combining what is right for you with where you are, computing recommendations all around you as you move through space. After the user makes a few selections such as favourite cuisine type, preferred type of eatery and desired price range, Nara starts to build a ‘Digital DNA™’ profile for each user.
Drawing from a source database of over 35,000 eateries throughout Malaysia, even the pickiest of eaters are offered suggestions to suit their exacting taste buds. “Hungry Go Where?” will soon become “Hungry? I know exactly where to go!” The more one uses the system, the more accurate it gets. As users like and dislike a restaurant, the system is able to modify, filter and refine suggestions to match each user’s evolving ‘Digital DNA™’ profile.
“Knowing that Malaysians are passionate about good food, we are very excited to be the first to bring this great new technology to APAC, helping users discover the best makan places that might usually be out of their comfort zone,” said Mr Loo Cheng Chuan, Head (Local L!fe), of SingTel’s Digital L!fe division, SingTel.
“The integration of personalisation into HungryGoWhere Malaysia is significant in acquiring, engaging, and retaining users who want to find eateries that are most relevant to them, based on their preferences. We see web and search personalisation as the future, and we will continue to look for ways to enhance the user experience of the portal and app and make it more relevant and personal to each unique user,” he added.
HungryGoWhere Malaysia also offers a mobile app (available on iOS and Android platforms) that helps users find personalised eatery recommendations nearby by using advanced geo-location technology. There are plans to launch the service in Singapore and Australia next, enabling foodies to receive customised recommendations based on their preferences even when travelling out of the country.
Making food discovery fun
To make food discovery even more fun, HungryGoWhere allows users to ‘level up’ as they use the site and mobile app, gaining points and earning badges that will appear alongside their user name. For example, those who share content regularly with their friends on Facebook become ‘BuzzyBees’, and ‘Superstars’ are those who amass a certain number of followers. Regular reviewers become ‘Food Critics’, and ‘Shutterbugs’ are those who are obsessed with taking and posting shots of their meals. There will also be badges for foodies who ‘specialise’ in certain types of cuisine, so a user can then become a ‘thai cuisine expert’, for example.
For more information, please visit www.hungrygowhere.my or download the free mobile app from the Apple App Store and Google Play store.
