HTC Supersizes the ONE Smartphone

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HTC_2013

Malaysia (21 November, 2013) — HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, which are all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

“The addition of the HTC One max means that we now have an HTC One phone for everyone. The family has been built on quality and game-changing innovations and the HTC One max is certainly no exception,” said Peter Chou, CEO of HTC Corporation. “The upgrade to HTC Sense 5.5 will provide our most amazing mobile experience yet, with the HTC One max delivering the size and power required to do everything you want, and more, without compromise.”

HTC ONE max_black

Big and powerful

The HTC One max’s 5.9” full HD1080p display is perfect for enjoying photos, videos and movies on the go. Smooth and efficient performance comes courtesy of a quad-core Qualcomm® Snapdragon™ 600 processor featuring a quad-core 1.7 GHz CPU enabling jaw-dropping performance, ultra vivid videos and booming sound. Whether you’re watching videos in stunning HD, playing games or checking out what’s hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

The 16GB or 32GB onboard memory can be expanded thanks to a microSD™ card slot, with a massive 50GB of additional free Google Drive online storage being offered exclusively to HTC One max owners[1].

The large 3300mAh embedded battery means that this level of performance will last and last. Even the most intensive users will find the HTC One max is up to the challenge thanks to the optional HTC Power Flip Case, a stylish 1200mAh battery expansion for your HTC One max which offers both protection and extra juice when you need it most.

Maximum convenience at your fingertips

 

The average person checks their phone multiple times a day, so the HTC One max welcomes a new era of convenience and advanced functionality thanks to a built-in Fingerprint Scan feature. Located on the back of the device, the fingerprint scanner allows users to lock or unlock the screen and quickly launch up to three favourite applications by assigning an individual finger to each.

More content than ever before

The HTC One max’s Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

HTC ONE max_white

Ultimate imaging

Featuring HTC’s UltraPixel camera technology, HTC Zoe mode, that brings your photos to life, and a 2.1MP front-facing camera, the HTC One max will capture stunning photos and full HD 1080p videos whether you’re the photographer, the subject or both. Dual Capture means you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be any length you want[2].

Design at its Best

Available in Glacial Silver now, and Stealth Black in late December, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an all-round exceptional experience.

Global Availability

The HTC One max will available in Malaysia at all HTC retailers and selected mobile operators at RM2,499 from next week onwards.

HTC ONE max_launch

(Left to right) Shane Chiang, Head of Corporate & Consumer PR of HTC South Asia, Wayne Tang, Product Marketing Manager of HTC South Asia, Sirpa Ikola, Senior Marketing Director of HTC South Asia and SK Wong, Country Manager of HTC Malaysia being flanked by models at the launch event.



[1] Additional 50GB of online storage free for two years. Requires registration for a Google account. Additional terms and requirements may apply (including a subscription fee) after two-year trial expires. Fore details, refer to support.google.com/drive/?p=drive_offers_htc.

[2] Do not reproduce, distribute or otherwise use copyrighted materials in connection with the Video Highlights feature unless you have secured the copyright owner’s permission first.