WeChat Forges Partnership with Chatime
KUALA LUMPUR, 18 OCTOBER 2013 – WeChat, the number one mobile social communication application in the country, today announced its partnership with Chatime, the top lifestyle tea provider in Malaysia, where WeChat users will get an opportunity to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat platform.
Louis Song, Country Manager of Singapore and Malaysia for International Business Group at Tencent, the company behind the WeChat app, said, “This is the first time WeChat is partnering with a beverage company in Malaysia to host an official account . WeChat offers brands the opportunity to not only engage with their users, but also reward them with unique and exclusive promotions. As a testament to build a deeper engagement with our users, we want to work with great business partners like Chatime Malaysia to create a relevant and meaningful interaction on our platforms.”
The main objective of this collaboration is to not only enhance the connectivity and interaction of WeChat users and reward them, but also to create a new trend of mobile engagement with its customers.
Speaking at the launch event, Bryan Loo, Managing Director of Chatime Malaysia said, “Chatime strives to be in line with the many new advancement in technology. We are now shifting our gear and going beyond social media to reach out to our existing and new customers. Most of our customers turn to different mobile communication apps for fast, easy and usually free communication with their friends and loved ones.”
“The partnership with Wechat opens up avenue to get a step closer to our customers. WeChat is very innovative and revolutionary in every sense given its cool features that is in line with Chatime’s brand values. We are very excited and happy to collaborate with WeChat Malaysia. The WeChatime 1 Million Cups Celebration is just our first WeChat initiative to reward users and we look forward to many more,” added Byran.
Chatime Malaysia has an “Official Account” on WeChat. Official Accounts provide the platform for brands to interact with their consumers. Through this account, WeChat Malaysia users and Chatime fans will be able to receive the latest Chatime Malaysia’s updates and promotions. Customers are also allowed to share their opinions and queries through text, voice, or video messages.
From today until 27 October 2013, WeChat users will be able to purchase and enjoy their second cup of Chatime at RM1 with every purchase of a normal priced beverage. In order to redeem this exclusive promotion, they would need to simply present the voucher on their phone upon ordering at any Chatime outlets in Malaysia.
Chatime Malaysia will also be running a series of roadshows in the Klang Valley, Penang, Ipoh and Johor from now until 27 October 2013, to inform the public about the 1 million cup celebration.