Lenovo Outlines Its PC+ Strategy
KUALA LUMPUR (September 30, 2013) – Lenovo Malaysia will continue to explore new ways of furthering the cloud computing agenda as a key driver in empowering businesses. As the industry continues to evolve, there is greater uptake in the “consumerisation” of IT, as well as the ‘bring your own devices’ (BYOD) trend. The strategy was reiterated at a recent roundtable between Khoo Hung Chuan, Country General Manager, Lenovo Malaysia, Vishal Tripathi, Principal Analyst, Gartner and Deepak Setty, Director, Technology Solution Group, Microsoft Malaysia where key business partners were in attendance at Seri Carcosa Negara.
In recent times, the rise of the PC+ end user and the classic-but-more-difficult priorities of IT have turned the environment into a battlefield. Lenovo has recognized that it would take a new approach in its products to shift this balance to the middle and to deliver devices that are not only accepted by IT but could also be embraced by end users.
“BYOD and “consumerisation” have played a large part in the development of our PC+ Strategy, where the PC industry is defined as much by the expectations of the end users as the hardware itself. Those expectations are creating tremendous pressure for IT, especially in the area of corporate PC’s,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.
According to Gartner, cloud computing is set to have a considerable impact on business in the future as 80 percent of organizations say that they intend to use cloud services in some form within the next 12 months.
Khoo added, “Lenovo intends in continuing to drive not only growth but also innovation in PCs, and also expand the business across the four screens – PC, tablet, smartphone and Smart TV including the ecosystem of cloud services and other applications that make up the PC+ market. The Cloud is also a key element of PC+. Having a smart cloud that is device-aware and enabled for security is a key element of the strategy, as well as other software partners in critical areas like manageability and security.”
Lenovo continues to align its core values and behaviours with its business partners through its various target market segmentations in order to succeed further. Lenovo’s climb to the number one spot as world’s largest PC maker according to Gartner and as reported by IDC, with faster growth than the major PC makers as well as attaining 16.7% of the global PC market share in 2Q 2013, only serves as proof of Lenovo’s success.