Hasbro's Furby is Back!

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PETALING JAYA (7 October 2013) – Hasbro Toy Malaysia (Hasbro) delights fans of all ages with the introduction of the state-of-the-art FURBY BOOM – this little pet with a “mind of its own” that will once again revolutionize digitally-integrated play featuring all the magic and personality of its predecessor plus twice the content.

“We are happy to introduce FURBY BOOM since the come-back of Furby last year. This time around, the new FURBY BOOM aims to take kids on a digital adventure via their mobile devices as they learn to raise, nurture and play games with their very own FURBY BOOM,” said Evelyn Foo, Marketing Manager, Hasbro Toy Malaysia Sdn. Bhd.

The new FURBY BOOM combines physical and digital play for a fun type of entertainment experience including the ability to hatch digital FURBLING friends where Furby owners can earn colourful virtual eggs that in time will hatch and become a FURBLING virtual friend. Both owners and their FURBY BOOM can feed, play and interact with the virtual FURBLING who now speak both English and Furbish.

The free FURBY BOOM app enables owners to personalize, interact with, and nurture their new furry friend. An interactive dashboard feature monitors the well-being of your FURBY BOOM including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple pets at one time!

As owners engage with the app, their new FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water! The new FURBY BOOM also features an enhanced memory function that will allow it to remember other FURBY BOOM friends it encounters.

FurbyBoom_logoThe personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve.  Owners can ‘get to know’ their new friend(s) through the all-new LCD eye animations that express the ‘emotions’ of the FURBY BOOM.

“We hope by owning the new FURBY BOOM, children today can possess a sense of responsibility and learn the importance of caring. The digital adventure via the app also helps parents to interact and bond with their children better while caring for their new FURBY BOOM,” Foo added.

The new FURBY BOOM entertains Furby owners through its physical and digital activities such as “Furball”, a soccer style game and the journey to collect over 50 eggs within the FURBY BOOM app that will eventually build a FURBY BOOM city, just to name a few.

Commenting further on the newly launch of the FURBY BOOM, Foo said, “The new FURBY BOOM functions on its own and it is fun to play with, even without the app. However, with the available app, we create games where Furby fans and owners can experience real reactions in a character as they embark on a digital adventure together. Everything that you do with the new FURBY BOOM in the real world, affects its virtual world and vice versa. The new FURBY BOOM has a “brain of its own” and will even remember its own name and the names of other FURBY it meets.

Available in six fashion-forward designs, the new FURBY BOOM is available in waves, stripes and zigzag designs.

The new FURBY BOOM is available at most major toy retail outlets nationwide and major departmental stores at RM269.90. It requires four (4) “AA” batteries that are not included. To download the app, please visit the App Store or Google Play.

Create your FURBY BOOM collection today! For more information on Hasbro and its all-new FURBY BOOM, please visit www.furby.com.

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