DiGi Intros Mobile Card Payment System

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SHAH ALAM (24 October 2013) – DiGi Telecommunications Sdn Bhd (“DiGi”) today introduced a new mobile card payment solution to its range of value offerings to further empower its growing base of SME and enterprise customers. This collaborative effort with CIMB Bank and its Plug n Pay solution paves the way for DiGi to enable credit and debit card payment facilities on the go for its SME and enterprise business customers with a full-packaged mobile Point-of-Sale (mPOS) plan that includes a pocket-size EMV card reader, an Android device and data services.

The launch of Malaysia’s first ever mobile cards payment system this week means consumers now have an additional avenue to pay with their credit or debit card, reducing the risk of cash transactions and aligned with central bank’s vision for Malaysia to be a cashless society.

Speaking at the launch DiGi’s Chief Marketing Officer Albern Murty said, “This new innovation offers fast, easy and secure payment platform leveraging on mobile connectivity. We believe that mobile internet empowers societies and is a powerful catalyst for businesses. This is reflective of our continued effort to bring relevant services that help business customers harness the power of the internet for improved efficiencies and growth while benefiting their respective customers.

“We have partnered many businesses over the years and understand the importance of introducing solutions that drives competitiveness and at a price point that gives customers best value. mPOS is one such solution and we will make it easily accessible to more SMEs and enterprise businesses with the convenience of a full-packaged plan at the most affordable price in the market,” added Albern.

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(Left to right) Chang Chew Soon – Chief Executive Office of Soft Space Sdn Bhd, Kevin Lee Guan Keong – Head for M2M (Mobile to Mobile) of DiGi, Albern Murty – Chief Marketing Officer of DiGi, Renzo Viegas – Deputy Chief Executive Officer and Head of Consumer Banking of CIMB Bank, Sufriady Mohd Yusuf – Executive Director of Sunlight Unicablink and Safdar Khan – Country Head for Malaysia and Brunei at Mastercard Worldwide.

CIMB Group’s Deputy CEO and Head of Consumer Banking Renzo Viegas said, “We’re extremely pleased to have DiGi as one of the partners in the commercialisation of CIMB Bank’s Plug n Pay mPOS solution. This type of service has become a necessity for business and fully supports Bank Negara Malaysia’s push into the ‘cashless’ space. We look forward to great things from this partnership.”

The mobility feature of mPOS enables new and improved payment method for a wide range of businesses. It allows big volume businesses to close in on a sale faster and improve efficiency. It personalizes service for front-liners for any service industries. It also allows small ‘mom and pop’ shops, and for increasingly popular transactions on-the-go such as food delivery, insurance sales or home-based businesses access to a convenient and mobile payment option that otherwise depend on cash.

Elaborating on the company’s ambition to extend the benefit of mobile internet to more Malaysian enterprises, Albern explained, “Mobile connectivity today enables far-reaching benefits beyond the obvious voice, sms and surfing capabilities. We are seeing more machines, vehicles and devices connect to the Internet resulting in cost savings from simplified processes; improved service delivery through more efficient processes and real-time data; and opportunities for new revenue streams.

“Malaysia will see a wave of new innovation in financial services and healthcare in particular leveraging on connected services in the coming months. DiGi has an ambition to accelerate adoption of machine-to-machine services and will lead the way in enabling delivery of more intelligent and reliable solutions for Malaysian businesses.”

DiGi’s Plug n Pay mPOS service plan comes with a full-packaged Android device and EMV card reader for RM715 and a monthly commitment of RM20. Customers have the flexibility to upgrade devices and internet plan in addition to the option to bundle voice services, depending on their needs.

With mPOS, customers and merchants have the peace of mind using a secured card acceptance service provided by CIMB Bank and convenience riding on Visa and Mastercard payment platforms. Merchants will be able to accept payments and use the service at any location where there is 2G, 3G or 4G connectivity. mPOS is a technology innovation by Soft Space, a Malaysian payment platform and service provider.

For more information, please log on to www.digi.my/mpos

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(Left) Renzo Viegas – Deputy Chief Executive Officer and Head of Consumer Banking of CIMB Bank together with Albern Murty – Chief Marketing Officer of DiGi testing out the new service.