Cloudmark Ventures into MY

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Kuala Lumpur (30 September, 2013) – Cloudmark, Inc., the global leader in messaging threat protection for communication service providers, has revealed they are entering the Malaysian market to provide messaging security solutions for the country’s carrier market. Malaysia is the final country among three other Southeast Asian countries, which are the Philippines, Singapore and Indonesia, where Cloudmark establishes its network.

The rate at which consumers receive and send emails and text messages is increasing every minute, providing spammers an opportunity to take advantage of the mobile/internet network. Research compiled from Cloudmark’s global threat database reveals that 62% of all emails sent from Malaysia were flagged as spam this year alone, with the majority going to the US, Australia, Japan, Great Britain, and Italy. This is compared with only 6.8% of emails flagged as spam in Australia. This places Malaysia as the 51st ranking country in the world for all email spam sent.

Cloudmark’s global threat database also revealed the increasing prevalence of SMS spam in Asia Pacific. Cloudmark estimates that there are around 150 million SMS spam messages sent across Malaysia monthly.

Additionally, the Malaysian Communications and Multimedia Commission (MCMC) has issued multiple warnings to the mobile providers to improve quality of service for both dropped calls and SMS spam due to large consumer losses to scammers. The MCMC’s active assessment of the mobile market reflects the customers and regulators’ unhappiness with mobile QoS in Malaysia.

The use of Cloudmark’s technology will help identify fraudulent activity and identify grey route traffic, helping carriers maximize revenue and increase customer satisfaction by preventing the onslaught of unwanted and potentially harmful messages on personal devices. With the rapid growth of mobile messaging in Malaysia there is a greater need to ensure that checks and systems are in place to create a secure environment and a clean network.

Chief Technology Officer for Cloudmark, Neil Cook has expressed his excitement working in the region, and hopes to provide a safer messaging environment for the Malaysian subscribers.

“We are delighted to enter the Malaysian market and are committed to providing the best technology available for the benefit of our customers. There is an increased expectation from service providers to ensure a spam free network and provide customers with real time solutions against messaging threats.”

Cloudmark’s General Manager for APAC, David Somerville, says Cloudmark recognizes the need to continue developing and expanding in the region due to population growth and the development of Asia Pacific as a technological hub.

“We are currently working with a number of tier one operators in APAC and continuing our committed expansion to the region.”

The 2012 Messaging Threat Report conducted by Cloudmark revealed that there were more than 350,000 unique unsolicited mobile spam variants in 2012, with the highest rate in December. It has also been noted that spammers have favorite category of attacks and frequently changing their messaging methods to avoid being detected. For Cloudmark’s latest research, visit www.cloudmark.com/research.