Work Faster and Feel Lighter with the Samsung ATIV Book 9 Lite

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Kuala Lumpur (September 2, 2013) – Samsung Malaysia Electronics, on Friday, 30 Aug, announced the arrival of the new Samsung ATIV Book 9 Lite to Malaysian shores. A device built with lightweight material in a stylish design to boot, the Samsung ATIV Book 9 Lite further expands the Windows range of Samsung notebook available to Malaysians.

The Samsung ATIV Book 9 Lite marks it arrival to Malaysia – From left to right: Alec Khor, Head of NPC Product Marketing, Samsung Malaysia Electronics; Wong Man Ngee, Director of Information Technology Solutions Business Unit, Samsung Malaysia Electronics; Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Kim JunHak, Business Manager of Information Technology Solutions Business Unit, Samsung Malaysia Electronics.

The Samsung ATIV Book 9 Lite marks it arrival to Malaysia – From left to right: Alec Khor, Head of NPC Product Marketing, Samsung Malaysia Electronics; Wong Man Ngee, Director of Information Technology Solutions Business Unit, Samsung Malaysia Electronics; Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics; Kim JunHak, Business Manager of Information Technology Solutions Business Unit, Samsung Malaysia Electronics.

“As a brand, we recognise the preference of Malaysians for notebooks that offer the ease of mobility whilst delivering powerful multitasking capabilities. With the Samsung ATIV Book 9 Lite, we wanted to create a device that fits the needs of a larger consumer base, while preserving the remarkable design and overall experience delivered by the Book 9 lineage,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics.

The new Samsung ATIV Book 9 Lite is fitted with a 128GB Solid State Drive (SSD) that enables start up in a mere 8 seconds while waking up from ‘sleep’ mode in 2 seconds. This provides users with effective energy saving abilities and improved performance with less noise and heat output.

Available in two variants consumers can select either a Samsung ATIV Book 9 Lite non-touch version weighing at 1.44kg or touch version at 1.58kg. With its lightweight property, the new Samsung ATIV Book 9 Lite can be carried around on-the-go whilst providing high performance functionalities.

The Samsung ATIV Book 9 Lite offers users seamless efficiency and increased productivity through its Samsung SideSync capabilities. Samsung SideSync allows the Samsung ATIV Book 9 Lite to harmonise with other Samsung-based devices by simply connecting the two devices wirelessly or via USB cable. The result is a more unified experience, increased synergy and the ability to utilise the best of both devices.

Equipped with a Quad-Core processor, the Samsung ATIV Book 9 Lite is capable of handling demanding notebook requirements. Built with an anti-reflective property, consumers can now enjoy a sharper and clearer visual experience, as Samsung ATIV Book 9 Lite comes with a 13.3-inch LED screen and 1366 x 768 resolution. In terms of battery life, the Samsung ATIV Book 9 Lite will comfortably deliver eight hours of ordinary usage for a prolonged notebook experience.

Available in two contemporary colours – Marble White (non-touch) and Mineral Ash Black (touch) – the Samsung ATIV Book 9 Lite retails at RM1,999 and RM2,399 respectively. It is available at all Samsung retail outlets and authorised dealers.

For more information on the Samsung’s range of IT products, please visit www.samsung.com/my or Samsung Malaysia Facebook page at http://www.facebook.com/samsungmalaysia.