Tommy Bahama Partners with hybris to Capture New Growth Opportunities

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Singapore (August 20, 2013) – hybris, an SAP company and the world’s fastest-growing commerce platform, today announced that Tommy Bahama has selected the hybris Commerce Suite to improve its omni-channel commerce capabilities and create a more agile response to expanding market opportunities.

A leading retailer of island-inspired apparel and home furnishings, Tommy Bahama has achieved rapid growth in online commerce over the past few years. In addition to the Web, Tommy Bahama offers in-store kiosks, a commerce channel that enables an “endless aisle” of products available through the e-commerce warehouse, allowing shoppers to access out-of-stock or online exclusive items directly in-store.

To ensure the brand’s continued global expansion, and to establish a foundation for market and channel growth, Tommy Bahama needed a robust commerce platform capable of integrating with its existing Adobe Experience Manager solution to deliver a world-class, end to end user experience across all channels. hybris not only complements the Adobe Experience Manager but enables it to further create and deliver a heavily optimized user experience.

“Omni-channel commerce combined with a customized user experience is extremely important to us,” said Lisa Atwood, Senior Vice President eCommerce at Tommy Bahama. “We selected hybris because we needed a true omni-channel commerce platform that could be deployed in an aggressive timeframe and seamlessly integrate with our existing Adobe investment. hybris is uniquely positioned to meet our criteria and is simply the best solution for enabling us to scale our commerce technology with our agile growth agenda in mind.”

The evolution of retail is requiring many brands to re-evaluate the strength of their commerce technologies and implement platforms that can quickly adapt to new channels and market opportunities, while seamlessly integrating across touchpoints. hybris meets a critical need by equipping these brands with a single stack, all-in-one commerce solution, it is also designed to enhance the value of Adobe and similar technologies throughout the enterprise.

“Tommy Bahama is one of the most highly respected and successful branded apparel retailers in the market,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The selection of the hybris platform gives Tommy Bahama the technology needed to continue its steep growth curve, reinforcing hybris’ position as a true omni-channel commerce technology provider.”

Tommy Bahama also selected Acquity Group to assist with the implementation of the hybris platform. As a hybris Partner of the Year, Acquity Group’s longstanding relationships with hybris brings added value to the project.