LINE BAND Extends Features

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Band logoKuala Lumpur (August 5, 2013) – LINE BAND, a private group networking service that provides exclusive space to efficiently facilitate and manage real-life relationships as a group, announced the launch of its version 2.0. Functioning like a private social networking group, the new version includes convenient features such as advanced chatting and a keyword search function in group boards. LINE BAND is also made available on desktop (www.band.us) with nine different language supports, allowing users worldwide to enjoy LINE BAND more conveniently from their PCs or tablets.

LINE BAND’s efforts in improving group communication reflected in version 2.0 truly address users’ need for more private and convenient communication. Previous versions of LINE BAND only allowed chatting with group members as a whole, but now, LINE BAND users can enjoy individual chats with selected members without leaving the BAND app to send messages via SMS or other messengers. This function is particularly useful for larger groups that have been looking forward to such improvements.

The 2.0 version also provides a keyword search function in bulletin boards to allow user to conveniently look for a particular content. Just by typing a certain keyword or the name of a member, related posts from the copious amount of content in bulletin boards are highlighted for the users’ own convenience. Due to the steady growth of active users, the accumulated content of each BAND have been increasing, making the development of this feature inevitable.

In addition, LINE BAND released its PC web beta version (www.band.us) that offers basic functions such as bulletin boards, photos, all-member chat, and members’ information to provide convenience to users. Since PC web is built in a responsive web format, even non-smartphone users can conveniently enjoy LINE BAND anywhere by using a PC, tablet, or any mobile browser. The PC web version is now available in English, Malay, Chinese, Korean, Japanese, Thai, Spanish, Indonesian, and Vietnamese. The official version will be released in 4Q with support for even more languages.

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LINE BAND has shown ceaseless growth and strengthened its position as the top global private SNS, surpassing 15 million downloads with over 5 million groups, in less than a year since its initial release in August 2012. In addition to individual users, LINE BAND has been increasingly joined by organizational users from companies, schools, alumni associations, and other organizations that require group communication for official purposes. LINE BAND has become the ideal solution for such groups, who had had difficulties finding a communication tool with group-focused features.

Mike Won, head of business development & global marketing at LINE BAND, said, “We expect that the 2.0 update will strengthen LINE BAND as a fully-equipped service for group communication. We are now aiming to acquire more users from the global market by addressing the problems that may result from the differences in mobile environments across countries. We have been reviewing user feedback from each market to provide better experiences in using our app and will continue to support global users.”

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